Emeryville, California (EastBayDaily) — Greenberg Strategy announced today that Nick Collins, a Kantar Global Account Director, has joined the company as Chief Client Officer. As part of the executive team at Greenberg’s Emeryville, California headquarters, Collins will oversee client relationship management across the U.S. and Asia in qualitative, quantitative, consulting and design practice areas.
"We’re excited about Nick’s arrival," remarked Andrew Greenberg, Founder and CEO. "Coming from the world’s largest research business, Nick will provide a deep well of experience and insight that will have a meaningful benefit for our clients. The future belongs to those who can connect data, insight and creativity to drive impact. I’m looking forward to Nick’s contribution to helping our clients move toward this.”
"The integrity of Greenberg’s approach is really impressive,” said Collins. “My passion has always been using research to help businesses make smarter decisions. Being part of a creative, growing business that helps clients build organizational intelligence and competitive edge is an exciting step for me.”
Collins moves to Greenberg most recently from WPP’s Kantar Group, where he led Kantar and TNS client relationships with key Fortune 100 accounts. Prior to this, Nick spent seven years at HP and Compaq in several management roles, leading marketing research, product marketing and planning teams for IT infrastructure businesses.
Originally a U.K. native, Nick earned his undergraduate and graduate degrees at Oxford University and City University Business School, respectively. While he has lived in a number of U.S. states and enjoys traveling America's highways and byways, vestiges of the Old Country emerge whenever the subject turns to Shakespeare and Tottenham Hotspur.
About Greenberg Strategy
Greenberg is a strategic research and insight activation consultancy that integrates data, design, and patterns thinking to help businesses transform and grow. Founded in 1992 and fiercely independent, the company is guided by a WholeHuman (TM) approach, tailoring innovative methodologies to identify patterns that drive growth. Greenberg’s multidisciplinary teams of strategists, designers and researchers are passionate about illuminating strategies that help companies act on the human truths that enable them to innovate. Clients include some of the world's most-renowned brands, such as Chipotle, Dell, ESPN, Gap, Intel, Microsoft, Sony Pictures, and Visa.