HA Advantage Promotes Mike Roberts to President

Pleasanton, California (EastBayDaily) — HA Advantage officially announced the promotion of Mike Roberts to President of HA Advantage.

Mr. Roberts held the title of Executive Vice President since his hire in January 2013. In that role, Mr. Roberts had responsibility for leading the sales, marketing and support functions within HA Advantage.

“In 2013, HAA grew revenues over 80%. In 2014, we are looking to sustain this trajectory through a more focused, targeted sales and marketing effort to bring in new customers, maximizing the potential within our existing accounts and continuing to strengthen our reputation in the industry,” says Alan Huttmann, CEO of HA Advantage and HA Logistics.

“In his new role, Mike will continue to lead the growth of HA Advantage to the next level, building on the success achieved in 2013 and establishing HA Advantage as the leader for companies needing to streamline, automate and optimize logistics to enable business growth,” continues Mr. Huttmann.

Mr. Roberts has broad industry experience over 25 years in technology, services, manufacturing and management consulting, both domestically and internationally. His career includes 10 years with Sun Microsystems where he held positions ranging from Director of Global Accounts to Senior Director Sales Operations for Asia Pacific. He spent nine years in management consulting, including with The Alexander Group Inc. His career began in finance with Cadbury Schweppes in the UK.

Mr. Roberts will execute his national responsibilities from HA Advantage’s Pleasanton, CA headquarters.

About HA Advantage

HA Advantage combines consulting, technology and services allowing clients to optimize operations and make informed logistics decisions. HA’s approach creates visibility into companies’ REAL logistics costs, opportunities for automation and information sharing capabilities to help executives gain or regain control of supply chain initiatives. Learn more at http://www.haadvantage.com.


Chris Pareja

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