Walnut Creek, California (EastBayDaily) — Holijoli has announced that apparel startup, Ella-Online, has signed as the first client of its new online sales representative program for apparel and fashion companies. Under the terms of the deal Holijoli will lead all aspects of internet marketing for classic women’s wear retailer, Ella.
Holijoli CEO, Steve Kilner, said, “This type of arrangement is a great deal for small and medium sized apparel businesses. The level of sophistication required for competing in online apparel marketing has grown rapidly in recent years and many of the big players have very sophisticated strategies and technologies. The smaller companies have to be really adept to establish comparable internet presence and sales.”
Ella-online President, David Galbraith, said “Holijoli is a perfect fit for us. They have stepped in with ready-made strategies and know-how. The deal is fantastic in that we pay them primarily on a results basis. This will position as well as an online store of classic, comfortable, weekend apparel for women.”
Holijoli specializes in internet marketing for fashion and apparel companies, providing services such as internet marketing strategy, branding consulting, SEO, social media marketing, and web site optimization and conversion.
CEO Kilner, who has owned his own apparel and software companies in the past, said, “the next few years will lead to what many are calling Fashion 2.0. The historical factors that motivate consumers’ relationships with fashion will find new expression in the evolving online, mobile and social networking worlds such as Facebook and Twitter. “
“The apparel industry has always had its fast movers and the technology changes becoming available will give more companies their shot at the big time. Fashion 2.0 will require mastering the marketing and technology game of styles, virals and social branding.”
Kilner and Holijoli can be contacted through the company’s website at http://www.holijoli.com.