HomeGain Launches ‘Agent Profile’ Marketing Feature For Real Estate Agents

Emeryville, California (EastBayDaily) — HomeGain, a leading provider of online marketing solutions that connect real estate agents and brokers with homebuyers and sellers, today announced that it has added ‘Agent Profiles’ as the first new feature in a series of three for its marketing program, Source4Sellers™.

Source4Sellers connects real estate agents with homeowners who need a home value estimate and are preparing to sell their home.

The Agent Profiles feature is designed to improve the way HomeGain.com visitors and Source4Sellers agents meet and interact. Source4Sellers agents can now display their contact information, business history and personal customized biographies. Home sellers can now review Agent Profiles while using HomeGain’s instant home value tool or searching for real estate agents in a specific neighborhood.

HomeGain facilitates the contacting of Source4Sellers real estate agents by adding a link to the agents’ web sites and placing an email form prominently at the top of the instant home valuation module (pictured to the right). Home sellers will also be able to email the results of their instant home valuations.

“These new features signal a move away from an emphasis on form leads and a step towards providing our Source4Sellers agents with a total HomeGain Marketing Solution that allows them to connect with consumers in any manner the seller chooses,” said Louis Cammarosano, General Manager of HomeGain.

“By providing our Source4Sellers agents with enhanced exposure, home sellers can find the information they need quickly and can connect easily with a real estate agent to begin the home selling process,” said Shawn Cannon, Product Manager at HomeGain.

About HomeGain HomeGain® is a leading provider of online marketing solutions that connect real estate agents and brokers with home buyers and sellers. HomeGain offers free services to find and compare real estate agents, research home values, and view homes for sale. Realtors use HomeGain’s real estate marketing programs to connect to consumers, promote their services and grow their business. A subsidiary of Classified Ventures, HomeGain receives an average of over five million website visits per month. HomeGain is your real estate connection.

About Classified Ventures Classified Ventures™ is a strategic joint venture among five media companies, including Belo Corp. (NYSE:BLC), Gannett Co. Inc. (NYSE:GCI), The McClatchy Co. (NYSE:MNI), Tribune Co. (NYSE:TRB) and The Washington Post Co. (NYSE:WPO), whose objectives are to collectively capitalize on the revenue growth in the online advertising categories of automotive, real estate and rentals. To execute on its objectives, Classified Ventures has four leading businesses — Apartments.com, Cars.com, HomeGain and Homescape.


Jessica Gopalakrishnan