IMP Advertising, Pleasanton’s Premier Internet Advertising, Online and Social Media Marketing Company Breaks Down Google+ and the Release of “Search Plus Your World”

Pleasanton, California (EastBayDaily) — Information about Bay Area internet advertising, online and social media marketing company in Pleasanton California. Innovative Media Planners of Pleasanton California specializes in internet marketing and advertising services including web design, search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC), social media marketing (Facebook, Google plus, Twitter), reputation monitoring and management, email campaigns, website analysis (keywords, key phrases, keyword density), banner and impression based marketing and retargeting, mobile marketing and more.

Any company looking for internet marketing or online advertising advice should contact an experienced Pleasanton internet marketing company. IMP's goal is to generate revenue for businesses via creative, yet practical marketing strategies. Innovative Media Planners of Pleasanton offers a free website analysis to all potential clients

In what could be seen as the update that sparked an all-out Internet riot, Google has launched "Search, plus your World," which pours personal social results into public search listings. The catch is that it only factors in personal Google social graphs, leaving Facebook and Twitter, arguably the more active social networks, out in the cold.

Although the use of keywords on website pages and in the anchor text of inbound links remains important for SEO, search engines are increasingly using a site's branding, visitor behavior and social data. This is The New SEO.

This could prove to be an even bigger search engine development than Google's infamous Panda update, which aimed to remove sites with low-quality content. Why? Because it's easier to write good content (or at least, hire someone to write good content) than it is to get people to share content.Google's new Panda update has changed SEO and it appears to include user behavior and (possibly) branding data.

But even if they aren't considered at all by Panda, these factors are considered by Google's main algorithm.

So it's wise to consider them in SEO planning.

To become a leader in any niche's SERPs one has to be a leading brand in said niche.

That's branding.

To stay a leader, visitors from SERPs are going to have to like what they find on the site, probably stay on it and certainly not return to the SERP that brought them.

That's user behavior.

Engagement – that's comments, mentions, sharing and links from social media (Twitter, Facebook, Google Plus , StumbleUpon, Digg, etc) – will increasingly be used to rank and verify ranking.

That's social.

The old SEO factors of on-page optimization, site build and inbound links with target keywords in the anchor are still important.

But branding, behavior and social data now count too. And will likely count more in the future as search engines learn how to use them.

All this means the user experience is now at the heart of SEO.

This is the New SEO

Provided by IMP Advertising Learn more at

Innovative Media Planners 925-399-8110 Pleasanton, CA Follow us on Twitter @IMPAdvertising


R Brown
Innovative Media Planners