Emeryville, California (EastBayDaily) — Inman News®, the leader in independent real estate and technology news, today announced a strategic content partnership with Lumentus Social to filter its news feed and distribute top items via the most popular social media networks including Facebook, Twitter, and LinkedIn.
The integration of Inman News and Lumentus Social, a technology platform for the industry, will begin immediately and roll out to agents and brokers this spring, in time for the seasonal spring surge.
"Real estate brokers and agents can be overwhelmed by the volume of news and information online,” said Inman News President, David Stein. “Lumentus Social filters, distributes, and publishes the most important information to agents and their social networks. Our partnership will help agents create more value for their online audience by allowing them to manage and share the industry news that really matters.”
Lumentus Social founder Adam Selig said, “Today, 90 percent of buyers and renters search agents’ names on Google and 71 percent of social media users are more likely to buy from a person they are connected to online. An agent’s social media profile is typically the first search result people see.”
Selig continued, “Real estate agents and brokers turn to Inman News first for accurate and timely information. We are thrilled to forge this partnership so that Lumentus Social subscribers not only receive the best of Inman News, but can post what’s relevant to their audiences on their social media pages.”
The partnership between Inman News and Lumentus Social will help to increase the reach, relevance, and timeliness of the content Inman News regularly distributes to real estate professionals around the world. In addition to receiving fresh content on a daily basis, agents and brokers will benefit from an easy way to keep their personal social media pages relevant and up to date, the ability to position themselves as industry experts, and the opportunity to stay on top of their hyper-local community.
About Inman News Inman News is the leading source of independent real estate news, information, advice, research, technology, opinion, and commentary for industry professionals and consumers alike. Inman's award winning, unbiased, and hard-hitting stories are known throughout the real estate industry. Agents and brokers globally trust Inman News as their first source of accurate, innovative, and timely daily real estate news. For more information, visit http://www.inman.com.
About Lumentus Socialâ¢ Lumentus Social is a social media platform designed specifically for real estate brokers and agents who want to save time and get more out of social media. Lumentus Social provides relevant industry, local, and lifestyle content that is valuable to clients and prospects, so brokers and agents can build audiences and grow their businesses in just minutes a day. REachâ¢, a technology incubator launched by the National Association of Realtors (NAR), selected Lumentus Social as one of an inaugural group of six companies to support in doing business in the real estate industry. For more information, visit http://www.lumentussocial.com.
Media Contact Inman News: Maya Geurtsen 510-658-9252 x 146 maya(at)inman(dot)com
Media Contact Lumentus Social: Daniel Delson 212-235-0258 ddelson(at)lumentus(dot)com