Inman News Presents ‘Start-Up Alley’ at Real Estate Connect SF – 17 Start-Ups to Watch for in 2010 and Beyond

Alameda, California (EastBayDaily) — 17 start-up companies will be exhibiting in ‘Start-Up Alley,’ part of Real Estate Connect, held at the Hilton San Francisco Union Square on July 13-15, 2010.

These 17 innovative companies are using technology to break new ground in the world of real estate and marketing. These promising young companies are offering intriguing technologies in the areas of mobile devices, technology, web 2.0, social media and much more.

For over 14 years, Inman News publisher Brad Inman has brought the most innovative minds together for three awe-inspiring days of learning and collaboration. Real Estate Connect conference attendees can expect three jam-packed days of networking with the industry’s sharpest minds. Attendees will be exposed to the very best business intelligence that will help rethink, reframe and recharge their business. Over 2000 real estate leaders and executives globally are expected to attend.

Here is a taste of the 17 Start-Up Alley companies:

Floorplanner Floorplanner is a simple yet powerful web-based drawing application to create compelling 2D and 3D floor plans with almost no learning curve. Floorplanner is used by a growing number of Real Estate professionals in Europe and has recently started to offer their floor planning platform to US Realtors & building companies.

FUZeD Agent Think of the hours you spend managing all your marketing channels. Ever wish it was simpler? More efficient? Offered better results? Ever wish you could just spend more time actually SELLING? Now it’s possible, thanks to the Fuzed Agent Fuzeboard. Socal Media – Customer Relationship Management – Websites – Mores. Light Just One Fuze simplifies social media and marketing for Realtors. Just add your profile and enter a quick listing. HootHut instantly creates Facebook real estate tabs, virtual tours, and flyers. While you’re sleeping, it feeds your listings to Zillow, Yahoo and Trulia. Visit HootHut to discover our cool Facebook, LinkedIn, and Twitter features! Done-for-you marketing. All in one little app at one little price.

IMAGEination.TV provides a suite of premium real estate marketing services, from video, photography, floor plans, copy writing and digital media through to our sophisticated, online artwork creation and ordering platform – CampaignSPEED. CampaignSpeed is a turn-key online marketing solution, providing agents with compreshensive ‘online design’ functionality for print and web-based marketing, plus access to an innovative suite of digital marketing products and services.

List Globally List Globally advertises the listings of agent and brokers to the world via our global network of market leading property portals. With one easy upload and one low fee per property, List Globally provides realtors with an effective listing and marketing advantage.

N-Play is the industry’s first online service that provides a simple way for buyers to place non-binding, comprehensive and secure offers on listings, interactively, without limitations. Sellers get a higher quantity of qualified offers and reduced time on market. Agents improve offer-to-close ratios, reduce wasted time on unproductive offers/clients and transact more sales.

NabeWise NabeWise allows you to search for neighborhoods based on preferences by offering real-time rankings and a neighborhood scorecard in key categories such as Quality of Life, People, Things to Do, Character, and Schools. It’s also a great place for agents to demonstrate local expertise online and to meet new clients.

NoteFlo has created a Private Loan Marketplace that directly connects real estate loan seekers with thousands of private lenders across the country, all for free. Don’t hassle with the red tape of obtaining a bank loan, come to and get funded quickly.

PlaceLogic PlaceLogic introduces PropertyScore for hyper-local neighborhood statistics, social information and mapping. Give your customers a private-label app where they can search and analyze properties and neighborhoods. Visit our booth to get started with a FREE version for your customers, and to see how our technology is working for

Pulse Realty Pulse Realty Software helps real estate agencies focus on accountability, transparency and efficiency. Its business automation software solution, Pulse, organizes all critical data and activities along the entire customer lifecycle. Pulse improves agency profitability by increasing revenues through improved customer communication and by reducing costs through processing efficiencies.

RealtyJoin RealtyJoin is the first social networking site for the entire real estate industry. Real estate investors, agents, mortgage brokers, contractors, and other professionals can find people, deals and opportunities on RealtyJoin. Since launching earlier this year, this free site has resulted in $1000s in new business for several members.

Real Metric Real Metric, LLC was founded by real estate internet veterans Tom Ray & Justin Tracy. They previously developed, grew and sold the lead generation system, Realty Generator to Market Leader (House Values) in the fall of 2007. Years of experience within the IDX/MLS compliance space, have allowed the team to know the ins and outs of the real estate data dilemma. We feel it’s time to start giving these local MLS’s the toolset to be able to secure and analyze their data in ways only huge tech start-ups normally operate.

RentJuice RentJuice is the premier vendor in a new category of online software: Rental Relationship Management (RRM). With RRM, starting or growing a rental business is simple, even for sales brokerages. With one product, you can easily manage the entire rental process, from organizing and marketing listings to closing deals.

SCVNGR SCVNGR is a game about going places, doing challenges and earning points. We are a Google backed technology company working with real estate brokers around the country to build high tech, city-wide adventures where a pre-qualified couple will win a down payment on a home. We use gaming dynamics to help sell more homes, list more homes, qualify buyers, generate leads, and attract news coverage.

Social Made Simple Market yourself with Social Networks. SocialMadeSimple is the first all-in-one social network marketing solution designed specifically for Real Estate and Mortgage professionals. We combine Facebook, Linkedin, Twitter and a Blog into one, easy-to-use system, with plans for success, and pre-formatted news, articles and links to post with one click. Dedicated to helping Realtors succeed with social media marketing, including Facebook, YouTube, Twitter & WordPress blogging. Founded by active real estate professionals Drew Burkes & Peter Toner, they recently released “Social Media, Blogging & Web 2.0 Mastery School for Realtors”, the most important and complete Social Media, Blogging and Web 2.0 Course for Realtors ever created.

Working Equity Working Equity, Inc. is an innovative financial services organization leveraging technology to deliver cutting edge solutions to the real estate industry. Using new advances in local home price indexes, Home Value Protection is a powerful new way to protect home owners from real estate market volatility.

For additional information about Start-Up Alley, or to receive a free press pass, please contact Katie Lance, Marketing Manager, Inman News at (510) 658-9252 ext. 147

About Inman News | Inman News ( is the leading source of independent real estate news, information, advice, research, technology, opinion and commentary for industry professionals and


Katie Lance
Inman News