Innovative CRM Solution for the Business Coaching Industry

Fremont, California (EastBayDaily) — Soffront Software Inc., the mid-market CRM software leader, today announced an innovative CRM solution for the business coaching industry.

This unique solution simplifies many complex operational challenges currently seen by the coaching industry. It empowers coaches to increase lead conversion and shorten sales cycles, increase client collaboration and productivity, and improve client retention and lifetime value.

Business coaches will be able to:     Monitor clients' progress using conversion and productivity reports.     Increase conversion by setting and monitoring goals.     Guide clients to success by setting up clients’ sales process     Automate communication by sharing documents with clients and getting updates         automatically.     Automate lead nurturing with email marketing.

“We did extensive market research and found that the business flow for coaching companies does not readily fit into any generic CRM system,” said Manu Das, President and Founder of Soffront. “We worked with real-life coaches to build this vertical CRM to help them automate operations, improve client communication and increase client retention.”

About Soffront Software, Inc. For over twenty years, Soffront has provided CRM solutions for small-to-medium sized companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time in the CRM. Companies that switch to Soffront report significant cost savings with drag-and drop customization and the elimination of add-ons. Soffront's integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service, and project management. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.

For more information, call (510) 413-9000, email marketing(at)soffront(dot)com or visit

Trademarks are the property of their respective owners.

Soffront Software, Inc. contact: Sudipto Ghosh 510-413-9000 sudiptog(at)soffront(dot)com


Sudipto Ghosh
Soffront Software, Inc.

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