Insightera’s Deployment of Qubole Results in Huge Savings on Big Data Efforts

Mountain View, California (EastBayDaily) — Qubole™, the award-winning provider of the next generation Cloud Big Data platform, is publicly discussing their success with Marketo’s Insightera for the first time.

Insightera’s technology leverages Big Data, machine learning and predictive analytics to display the most relevant content to targeted high-yield prospects in real-time. Their data requirements are huge, as volume rapidly grew past 3 terabytes, and fast processing is central to Insightera’s product and reputation. When the company settled on Hadoop, they realized quickly that they would have to increase their development team by 40% to reach their goals in a reasonable timeframe.

“We were growing very fast as a startup and needed a way to accelerate our time to value for Hadoop,” explains Mickey Alon, Insightera’s CEO and Co-founder. “We wanted to focus more on data processing and turning insights into actionable results, and less on the operational side of Hadoop and Amazon S3 for tackling our Big Data integration challenges.”

Insightera moved rapidly to select and deploy Qubole’s Big Data-as-a-Service solution and were rewarded handsomely. They were up and running within a few weeks, avoided hiring additional engineers for the project, and have consistently saved 20% in Cloud computing costs since the deployment of Qubole Data Service (QDS).

Alon was pleased. “My team learned how to perform data loading and run queries with Qubole Data Service in just a few minutes. They became masters in a couple of days!”

Qubole satisfied all of Insightera’s demands – quick deployment, a fast learning curve for the team, hard cost savings in addition to operational cost savings, and ultimately the delivery of a superior data-driven product for customers.

The full case study with Insightera is available for immediate download, and to learn more about Qubole’s award-winning product line and use cases, please contact Walter Paley, Marketing Manager, by email at Walt (at) Qubole (dot) com.


About Qubole


Qubole is an award-winning Big Data-as-a-Service provider. Ashish Thusoo and Joydeep Sen Sarma, creators of Facebook’s Big Data infrastructure and Apache Hive, founded Qubole to make it simple to prepare, integrate, and explore Big Data in the Cloud.

Qubole’s Big Data-as-a-Service Solution, Qubole Data Service (QDS), runs on the top performing elastic Hadoop engine on the Cloud and includes a library of data connectors with a graphical user-interface for Hive, Pig, Oozie and Sqoop. QDS makes it easy to inspect data, author and execute queries, and convert queries into scheduled jobs. With QDS, the power of Big Data meets the simplicity of the Cloud.

The largest brands in social media, online advertising, entertainment, gaming and other data-intensive ventures trust QDS to handle their most challenging Big Data requirements at a fraction of the cost of alternatives. Customers include Pinterest, Quora, MediaMath, Insightera, Vocanic, TubeMogul,, BigCommerce and many others.


Walter Paley