Intercultural Expert from U.C. Berkeley a Keynote Speaker at XMei’s U.S.-China HR Conference

Walnut Creek, California (EastBayDaily) — In times past, Chinese hopefuls flocked to the gold rush of California, and those who settled in San Francisco dubbed the city “Gold Mountain.” Now the tables have turned: American companies are flocking to the business opportunities of China. Jihong Sanderson, a leading expert in globalization, technology management, and innovation for China, will help companies navigate — and thrive in — the complex cultural waters of China.

Ms. Sanderson is one of two keynoters scheduled to speak at Making China Your ‘Gold Mountain’ – a new conference and exposition in South San Francisco on May 23-25. The conference will be hosted by XMei International, a business consulting and development organization with expertise in Chinese business practices and their cultural impact. The conference is the first event in the U.S. with influential Chinese HR executives and business leaders from multinational companies, private Chinese companies, Chinese consulting firms and the government.

Ms. Sanderson is the founder and executive director of the Center for Research on Chinese & American Strategic Cooperation at U.C. Berkeley. Drawing on her personal experience, Ms. Sanderson will examine the skill sets China is seeking, the personality needed to be successful in China, and the challenges of working in an environment widely divergent from that of the West.

“It’s an honor to have a professional of Ms. Sanderson’s stature speaking at our conference,” said Xioali Mei, president and founder of XMei International. “As someone who has succeeded in both cultures, her experience and expertise will bring real value to those considering doing business in China.”

About Jihong Sanderson

Jihong W. Sanderson is a faculty member at the Haas School of Business at UC Berkeley and research professor at the School of Information. Her Center for Research on Chinese & American Strategic Cooperation at UC Berkeley is a leading think tank devoted to enhancing the cooperation between China and the U.S. through exchanges, research and educational programs. She has more than 18 years of executive experience with Chinese and U.S. organizations. Her recent book, “Next Step, the Options for Chinese Firms Going Global” has been published in Chinese.

About XMei International

XMei International is dedicated to promoting business development between the U.S. and China. It organizes events, both in the U.S. and China, which enable companies to develop new business opportunities, increase knowledge of the other country’s business practices, and make valuable international business connections. XMei International also offers other services, including business matches and consulting and market research for both U.S. and Chinese clients. For more information visit

Contact: Liz Menkes XMei International Lmenkes(at)


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Liz Menkes
XMei International