invino Increases Sales Conversion Rate by 133% Using Social Media to Pull in More Wine Lovers Into its Cellar

Mountain View, California (EastBayDaily) — Popular private sales site for wine lovers, today announced that it is seeing a healthy increase in new customers and site conversion rate by driving word-of-mouth promotions from its happy customer base. invino is using onsite social media modules from leading social commerce platform, ShopSocially to make the shopping experience on its site more social. This has made invino website more engaging for users and has increased their sales conversion rate by 133%.

“invino tried banner ads, network partners and selling on social networks like Facebook. These strategies generated a lot of user sign-ups but weren’t converting into sales,” said Tony Westfall, CEO, invino. “ShopSocially’s social commerce apps helped invino drive valuable word-of-mouth promotions resulting in a marked increase in revenue growth.”

invino is using several social modules in the ShopSocially platform to drive the 133% increase in its sales conversion rate. Below are a few social commerce strategies adopted by invino:

1.    ShopSocially’s Refer-a-Friend app incentivizes invino’s site users to share invino products on social media. This is driving numerous social referrals and bringing back quality social traffic converting at a high rate.

2.    ShopSocially’s Share-a-Purchase app is encouraging invino shoppers to brag about their wine purchases on various social networks. Wine being an inherently social product category, these social sharing of purchases result in word-of-mouth promotions for invino. Customers get a kickback when their friends make purchase on invino, further increasing brand loyalty among invino customers. This has resulted in increased sales conversion rate and repeat purchase among invino customers.

3.    Along with social sharing of purchases, ShopSocially app also enables invino to track detailed statistics about every shared post and also helps collect rich profile data of the person sharing his purchase. This provides invino with deep social insights for their customers like geographical spread of their customer base, Facebook Likes and interests of customers and their friends, age, number of friends, etc. invino can fine-tune its advertising campaigns using this information.

4.    invino is aggregating the social testimonials generated via social sharing of purchase and showing them on its website using ShopSocially’s Product Stories app. This creates powerful “social proof” for users and increases user-engagement. In a rigorous A/B test conducted by invino, these social testimonials were found to deliver an impressive 22.22% increase in sales conversion rate.

ShopSocially also built a custom API interface for invino to track the referral sales originating from the social media interactions on its website. Through this, invino can precisely calculate the ROI for its social media initiatives.

Retailers attempting a hard-sell on social media channels through methods like Facebook store-fronts haven’t got desired results due to lack of purchase intent of users. In contrast, using social media influence to further boost the existing purchase intent on e-commerce site returns higher result as social is used in the context of commerce. This forms the core reason for the success of ShopSocially’s social commerce platform.

“Social referrals driven by the onsite social commerce modules turns e-commerce website into a word-of-mouth powerhouse for the brand.” commented Jai Rawat, CEO, ShopSocially. “Selling on social networks like Facebook did not result in increasing sales for invino. ShopSocially’s social commerce platform helped invino to bring quality social traffic and increase its sales conversion rate. We are happy to have contributed in success of invino.”

About invino

Based in the heart of Sonoma’s Wine Country, invino sources wine from around the globe to give members access to top producers and emerging brands with preferred pricing at up to 70% off retail. Hand-picked wines are selected by a panel of wine experts at invino. Sales events launch daily, with wines available exclusively to members for 24-72 hours on average. Guaranteed to be at or below the best total price on the web, invino is the best source for enthusiasts and connoisseurs alike.

About ShopSocially

ShopSocially is a SaaS social commerce platform driving millions of dollars in incremental revenue, new customer acquisition, improved SEO rank, growth in Facebook fan base, and word-of-mouth branding for 100s of top brands.

ShopSocially platform enables a suite of onsite social apps for ecommerce sites. Examples of these apps include purchase sharing, fan acquisition, shopping community, social SEO, social photo testimonials on mobile and more.

ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit


Samir Palnitkar