Walnut Creek, California (EastBayDaily) — JamLoop announced today that it has been certified by Nielsen to support digital campaign measurement via Nielsen Online Campaign Ratingsâ¢ for inventory accessed in the newly-launched JamLoop Big VideoTM Marketplace. By enabling brand advertisers to buy in-stream pre-roll video ads via JamLoop and measure audiences across devices using Nielsen Online Campaign Ratings, JamLoop joins a growing list of industry leaders that turn to Nielsen for TV-comparable audience measurement of their digital audiences.
JamLoop Chief Marketing Officer Peter Ansel said, “Support for Nielsen Online Campaign Ratings in JamLoop’s Big VideoTM Marketplace solution is a natural fit. JamLoop helps brands reach audiences across a fragmented connected device universe, from smartphones and tablets to connected TVs. With the inclusion of mobile in Nielsen Online Campaign Ratings, Nielsen audience measurement gives JamLoop’s advertisers the ability to compare their mobile buy to a TV equivalent. This is vital for ad dollars to match where audiences are increasingly spending their time watching video.”
The availability of comprehensive smartphone and tablet measurement in Nielsen Online Campaign Ratings provides clients with a more comprehensive view of their digital audience. Nielsen not only provides highly precise demographics on a campaign running across platforms, but also an accurate count of how many consumers saw an ad only on a PC, only on mobile and on both—for total and device-specific reach.
“Advertisers and marketers are looking for a complete view of their campaigns, and mobile is becoming an important part of their strategy,” said Andrew Feigenson, Managing Director, Digital Client Solutions, Nielsen. “We’re thrilled that JamLoop has embraced Nielsen Online Campaign Ratings for comprehensive digital measurement.”
JamLoop, an advertising solutions provider founded in April 2013 by advertising veterans from Cox Media, Current TV and Move Networks, just recently launched a cross-screen programmatic marketplace called the JamLoop Big VideoTM Marketplace – which provides brand advertisers a “meta-DSP” to buy fragmented digital video inventory across a range of devices like smartphones, tablets and even connected TVs.
About JamLoop JamLoop helps brand advertisers reach targeted video audiences on connected devices using its proprietary cross-screen marketing solution. Based in Walnut Creek, California, the company was launched in April 2013 by senior media sales and ad tech executives to help brand advertisers overcome reach and scale challenges, such as fragmented programmatic inventory and limitations from cookie-less targeting. Learn more about us at http://www.jamloop.com