Walnut Creek, California (EastBayDaily) — Last week, JamLoop, a leading advertising solutions company for brand advertisers, was selected as one of the Top 10 Startup Technology companies in the Greater Sacramento Area by Velocity Venture Capital and the Folsom Chamber of Commerce. On June 29, JamLoop presented at Future Folsom 2014. The event was held at The Harris Center on the campus of Folsom Lake College, and featured all ten selected startups/entrepreneurs from the greater Sacramento area and Northern California region.
Peter Ansel, Chief Marketing Officer and co-founder, who resides near Folsom, CA, presented on JamLoop’s behalf. He shared the company’s vision for helping brand advertisers reach consumers on connected devices – including connected TV devices, like smart TVs, Roku and Apple TV boxes, game consoles and Blu-ray players. “Media consumption habits have changed drastically over the past five years, especially for video content, but brand advertisers have not yet shifted their budgets to keep up with their audiences.” Ansel continued saying “JamLoop was thrilled to share with Future Folsom 2014 how we help advertisers reach their targeted audience across a fragmented device market, using our Liquid Inventory solution to find a large, TV-sized audience and then layer on our proprietary targeting solution, Ad Cloud IQ.”
Ansel indicated that more change in advertising is coming: Wearables and new forms of connecting to the Internet of Things will further fragment audiences, making device context, time and location very valuable data for understanding consumer preferences and purchase intent.
About JamLoop: JamLoop helps brand advertisers reach targeted audiences on “connected” devices using its proprietary cross-screen audience marketing solution. Based in Walnut Creek, California, the company was launched in April 2013 by senior media sales and ad tech executives to help brand advertisers overcome reach and scale challenges, such as fragmented programmatic inventory and limitations from cookie-less targeting, through the use of JamLoop proprietary data, technology and services.