Komli Media Reduces Big Data Cloud Processing Costs by 50 Percent and Job Processing Times by 30 Percent Using Qubole

Mountain View, California (EastBayDaily) — Qubole™, a leading provider of the next generation cloud Big Data platform, is pleased to announce the availability of a new customer case study featuring Komli Media, Asia Pacific’s leading media technology company with solutions across display, mobile, video, social, search and data for advertisers, agencies and publishers.

“The overwhelming reason we selected Qubole was because it is the only vendor that offers true auto-scaling,” commented Shailesh Garg, Engineering Manager at Komli Media. “Auto-scaling is self-managed – if the load on our cluster is high – the cluster automatically expands. Conversely, nodes are automatically removed when the load is low.” Thanks to auto-scaling, Komli is able to process all of its high-volume business requests while saving 50 percent on monthly cluster processing costs.

Performance was also another area where Qubole Data Service (QDS) offered Komli a higher value proposition than other options. Jobs ran more quickly with QDS than with AWS using EMR because of QDS’ extensive I/O optimization for S3. Users get their data processed in one or two hours instead of the 10 to 15 hours it took before QDS. Overall, there’s been a 30 percent reduction in job processing times.

“We’re seeing tremendous growth in our customer base, especially in the digital advertising industry where, in addition to Komli, MediaMath, Merkle, YD and others use QDS to tackle their Big Data scale, performance, usability and total cost of ownership challenges,” said Ashish Thusoo, Qubole Co-Founder and CEO. “We’re quickly becoming the number one Big Data platform for the cloud because we deliver more value for less money than other options.”

For more details on Komli Media’s success using QDS, download the complete case study.


About Komli Media

Headquartered in Mumbai, India, Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, video, social, search and data for advertisers, agencies, and publishers. Komli is leading the charge in developing the next-generation of digital advertising technologies, such as a real-time bidding (RTB) performance advertising platform (ATOM) that integrates audience data to improve ROI.


About Qubole

Qubole is a leading Big Data as a Service provider. Ashish Thusoo and Joydeep Sen Sarma, creators of Facebook’s Big Data infrastructure and Apache Hive, founded Qubole to make it simple to prepare, integrate, and explore Big Data in the cloud.

Qubole’s Big Data as-a-Service solution, Qubole Data Service (QDS), runs on the top performing elastic Hadoop engine on the cloud and includes a library of data connectors with a graphical user-interface for Hive, Pig, Ooze and Sqoop. QDS makes it easy to inspect data, author and execute queries, and convert queries into scheduled jobs. With QDS, the power of Big Data meets the simplicity of the cloud.

The largest brands in social media, online advertising, entertainment, gaming and other data-intensive ventures trust QDS to handle their most challenging Big Data requirements at a fraction of the cost of alternatives. Customers include Pinterest, Quora, MediaMath, Insightera, Vocanic, TubeMogul, Decide.com, BigCommerce and many others.


Walter Paley