Mountain View, California (EastBayDaily) — Lexity, the provider of automated advertising for SMB retailers, has just released its ecommerce marketing blog called Small Biz 101 for ecommerce merchants who are just starting out. The blog educates merchants on how to promote and market their products and services using a structured and easy-to-understand process.
ADSEL is the abbreviation for the systematic marketing approach developed by Lexity:
Build brand Awareness Get product Distributed Improve your Site sales Create customer Evangelists Foster customer Loyalty
Small Biz 101 segments its content into these 5 easy categories so an ecommerce merchant can quickly and easily access useful content when they are developing or updating their ADSEL marketing approach. Small Biz 101 features educational articles written by Lexity experts, but also curated from marketing blogs, news, insights, tips and strategies developed by top ecommerce gurus.
"Using a systematic ADSEL approach dramatically improves a merchant’s traffic and sales. We hope that the Small Biz 101 blog provides rich content for somebody starting out in the ecommerce world," said CEO Amit Kumar.
Lexity offers "advertising on autopilot" for small and medium-sized businesses, providing simple, affordable, and effective online advertising for ecommerce. Founded in 2009, Lexity is backed by Spark Capital, True Ventures and Dave McClure’s 500 Startups. Lexity is headquartered in Mountain View, and has a presence in Bangalore, India. For more information, visit lexity.com, Twitter (@lxty), and Facebook (facebook.com/goLexity).
For more media information, contact:
Amelia Lin 650-961-2785 amelia (at) lexity (dot) com