LinenTablecloth Scores on Social Commerce with ShopSocially

Mountain View, California (EastBayDaily) — LinenTablecloth, an online linen retailer for weddings, events and small businesses since 2005, released data today showing strong growth in their business via their social commerce initiatives. LinenTablecloth has partnered with ShopSocially, a leading social commerce platform, to achieve this growth.

LinenTablecloth understood that the right approach to social commerce was to add a comprehensive social layer on their website that engages users in meaningful social interactions. This approach combines purchase intent with social media to increase engagement, conversion and word-of-mouth amplification. With the right social commerce approach, LinenTablecloth was hoping to achieve an increase in revenues, improvement in SEO rank, growth in Facebook fan base and enablement of word-of-mouth branding.

LinenTablecloth picked ShopSocially’s social commerce platform based on reputation, comprehensiveness and proven case studies. It was able to integrate ShopSocially on their site within few minutes and the results were immediate.     4X higher sales conversion rate for user interacting with ShopSocially apps     $1.8 million projected increase in yearly revenues attributable to ShopSocially     100s of website visitors converting into qualified Facebook fans and email subscribers every day     Impactful uplift in SEO rank     78% increase in engagement on the LinenTablecloth website     100s of brand friendly user generated posts daily that are shared with their friends     1000s of new visitors acquired via word-of-mouth amplification

“ShopSocially’s onsite social commerce approach delivered immediate results. ShopSocially has proved that social commerce can generate real, impactful ROI”, said Ron Berrett, CEO of LinenTablecloth. “I am impressed with their understanding of the space and the depth of their platform.”

“ShopSocially’s pioneering paradigm to add a social layer to ecommerce websites has proved to be highly successful in contrast to the early attempts of adding a commerce layer to social networking sites.” said Jai Rawat, CEO of ShopSocially. “Our approach enhances the shopping experience by adding meaningful social interactions on the eCommerce site. This results in greater user engagement, conversion and word-of-mouth amplification.”

**About LinenTablecloth** LinenTablecloth has been the leading online linen retailer since 2005. For years now, they have been helping brides and grooms, families, wedding planners, event coordinators, catering companies, small businesses, venue owners and every type of company find the perfect yet affordable tablecloth, chair cover, table runner and other wedding decor for weddings, birthday parties, religious celebrations and corporate events. The recent addition of home linens to their product line has made LinenTablecloth a quintessential source for quality, low-cost table linens and other related products.

**About ShopSocially** ShopSocially is a SaaS social commerce platform driving millions of dollars in incremental revenue, new customer acquisition, improved SEO rank, growth in Facebook fan base and word-of-mouth branding for 100s of top brands.

ShopSocially platform enables a suite of onsite social apps for eCommerce sites. Examples of these apps include Ask-a-Friend, purchase sharing, fan acquisition, shopping community, social reviews and more.

ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit


Samir Palnitkar

  • facebook
  • twitter
  • linkedin