Lonely Planet and TOMS Announce New Partnership: Partnership Highlights Responsible Travel and Lonely Planet’s 40th Anniversary

Oakland, California (EastBayDaily) — Lonely Planet and TOMS are thrilled to announce today a partnership around travel, sustainability and Lonely Planet’s 40th Anniversary. In celebration of the travel publisher’s milestone, TOMS has created a limited-edition shoe, inspired by 40 years of travel with Lonely Planet. The shoe will be offered exclusively through competitions hosted on TOMS.com, Lonelyplanet.com and through the companies’ social media channels (facebook.com/lonelyplanet,facebook.com/TOMS, @lonelyplanet, @TOMS) through August 15, 2013.

The two beloved brands have also joined forces to bring consumers Lonely Planet’s Guide to Responsible Travel, a mini-guidebook featuring Lonely Planet’s best tips and ideas for having a more positive impact on the world while traveling. The booklet will be distributed in select TOMS.com orders, LonelyPlanet.com orders and at participating bookstores during the month of July 2013. It will also be available as an ebook on most major platforms (including Kindle, Nook, iBookstore and Kobo) and as a digital magazine until August 15, 2013.

“It is a natural fit for Lonely Planet and TOMS to come together and celebrate 40 years of amazing and responsible travel experiences, values at the core and in the DNA of both companies,” says Lonely Planet’s Guide to Responsible Travel. “Find a traveler toting a Lonely Planet guidebook and look down – they very well might be wearing a pair of lightweight, travel-friendly TOMS Shoes.”

“We are excited to support Lonely Planet’s 40th Anniversary and encourage responsible travel to our community,” said Blake Mycoskie, TOMS Founder and Chief Shoe Giver. “Travel not only inspires us but also connects us to the people we strive to help through the One for One model every day.”

Lonely Planet and TOMS share in the belief that travelers can make a positive impact all across the planet. ‘Sustainable’ and ‘responsible’ have been part of Lonely Planet’s vocabulary since the company was founded 40 years ago. Those values are at the core of Lonely Planet’s mission to create the world’s best travel content, whether through its guidebooks, mobile apps, ebooks or award-winning website. TOMS is known for its iconic shoes and eyewear, but none of this would have happened without travel. While traveling in Argentina in 2006, TOMS founder, Blake Mycoskie, witnessed the hardships faced by children growing up without shoes and it was this travel experience that inspired the foundation for TOMS business: for every product purchased, TOMS will help a person in need. One for One.

About Lonely Planet Lonely Planet is the world's #1 guidebook publisher, providing inspiring, trustworthy and informative content to those planning a trip, on the road or browsing as an armchair traveler. This year marks the company’s 40th anniversary and to-date, Lonely Planet has printed over 100 million books in nine languages to almost every destination on the planet. It also boasts over 150 mobile apps, a complete ebook portfolio, an award-winning website, and a dedicated traveler community. Learn more at http://www.LonelyPlanet.com and join its engaged travel community on Facebook (facebook.com/lonelyplanet) and Twitter (@lonelyplanet and #lp).

About TOMS In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.®

Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One.® As more everyday choices have the power to impact the lives of those around the world, the TOMS movement will continue to grow and evolve.


Rana Freedman
Lonely Planet