Lonely Planet hits 1,000,000 fans each on Twitter and Facebook

Oakland, California (EastBayDaily) — Lonely Planet, the world’s #1 guidebook publisher, reached 1 million fans each on both Twitter and Facebook this week. To celebrate, and thank its loyal community, the publisher has launched its “Thanks a Million” campaign. As part of the campaign, Lonely Planet’s Best in Travel 2013, the latest edition of the annual series that highlights the hottest travel destinations and trends for the year, will be made available for free as an ebook.

This free ebook is available for download by visiting http://www.lonelyplanet.com/campaigns/one-million. It is available until March 31st, 2013 either as a PDF or as an iBooks-compatible ebook for the iPad/iPhone.

Lonely Planet is a key influencer in social media, with a Klout score of 94, the highest of all travel brands, according to SkiftSocial, and the most influential in travel according to wefollow.com. Community and sharing has always been central to Lonely Planet’s mission. The company created one of the first online travel forums, Thorn Tree, in 1996.

The timing coincidentally falls on Lonely Planet’s 40th anniversary. The company began in 1973 after co-founders Tony and Maureen Wheeler went on an epic, overland honeymoon trip and cobbled together at their kitchen table a guide of their journey for other travelers. Within a week, they sold 1500 copies and Lonely Planet was born. Lonely Planet is now the world’s leading travel content provider, with guidebooks to almost every destination on the planet, an award-winning website, over 150 mobile apps, ebooks for all of its titles, and, of course, a dedicated travel community.

Lonely Planet’s Facebook page and Twitter account shares the best in travel including amazing stories, trusted advice and stimulating conversations. They can be found at http://www.facebook.com/lonelyplanet and http://www.twitter.com/lonelyplanet respectively.


Rana Freedman
Lonely Planet