Lonely Planet’s Not For Parents Series Wins Coveted Parent Tested Parent Approved (PTPA) Seal of Approval

Oakland, California (EastBayDaily) — Lonely Planet is thrilled to announce that five books in their Not For Parents series have been awarded the PTPA Winner’s Seal of Approval.

Lonely Planet’s Not For Parents series is the company’s first series of books for children. For almost 40 years, Lonely Planet has encouraged travelers to go out and explore their world. Now they are inspiring a whole new generation of adventurers with Not For Parents. Written with perfect pitch for young readers, the series is designed for curious for kids eager for a glimpse of the world without leaving home.

Not For Parents London, Not For Parents New York City, Not For Parents Paris, and Not For Parents Rome are highly graphic paperbacks that combine intriguing stories and spooky histories of each city with full-color photos, quirky drawings, and great cartoons. The Not For Parents Travel Book is an exciting journey through every country in the world. This oversized hardcover offers over 200 pages bursting with fascinating trivia and stats, including epic events, wild ‘n wacky critters, and hideous histories, all presented with original illustrations, colorful photos and custom graphics.

Lonely Planet’s Not For Parents series was among many entries from across North America competing to earn the PTPA™ Seal. Independent parent volunteers evaluate products in their own homes to ensure that PTPA winners are chosen based on merit and consumer experience – not on commercial considerations. As a result, the PTPA Media™ Seal has quickly gained recognition as an international leader in certifying consumer products for quality, effectiveness and value.

“We’ve always known that whether they are getting ready for a trip or exploring from the comfort of their favorite beanbag, Lonely Planet’s Not For Parents series is a must-have for any curious kid,” says Leslie Davisson, Senior Print Marketing Manager for Lonely Planet. “We’re very excited that PTPA Media has honored the series with this influential award.”

“At PTPA Media, we are proud to play a role in certifying innovative products that families can trust,” says Sharon Vinderine, CEO and founder of PTPA Media Inc. “Lonely Planet’s Not For Parents series received glowing reviews from our community, who pointed out how fun, engaging, informative and entertaining the books are. The children loved them, and although they’re ‘not for parents,’ the parents did as well.”

About the Not For Parents Series: Not For Parents London, New York, Paris, and Rome 96pp, full color, paperback, $14.99 each Published October 2011

Not For Parents Travel Book 208pp, full color, hardcover, $19.99 978 1 74220 814 5 Published October 2011

All five books are available as fully illustrated ebooks on the iBookstore. A free ebook with pages from each of the books is also available on the iBookstore.

About Lonely Planet: Lonely Planet is the world’s leading travel content provider. Started in 1973, we enable curious travelers to experience the world and get to the heart of a place via guidebooks to every destination on the planet, an award-winning website, a suite of mobile and digital travel products and a dedicated traveler community. Visit us at http://www.lonelyplanet.com.

About PTPA Media Inc.: PTPA Media provides an objective framework for appraising and promoting new products designed to enrich family living. The company's mission is to marry innovative companies with discerning consumers, to improve consumer access to quality products and services for their families and homes. For more information visit http://www.ptpamedia.com.


Rana Freedman
Lonely Planet