Lyris and AMA to Share Actionable Techniques for an Effective Segmentation Strategy

Emeryville, California (EastBayDaily) — Lyris, Inc. (OTCBB:LYRI.OB), the online marketing expert, and the American Marketing Association today announced an upcoming Webinar, “Behavioral Segmentation: Using Web Analytics for Better Results.” To be more effective in segmentation strategies, marketers must supplement self-reported data with information on how customers actually behave. Understanding the type of content customers engage with in emails and websites, as well as time spent, links clicked and other actions can be very valuable in creating refined segment strategies.

On September 1, 2010 at 10:00 a.m. PT, marketing experts from Lyris and the American Marketing Association will discuss proven tips and techniques to use Web analytics for better results in behavioral segmentation. By putting these best practices into action, marketers will find themselves on their way to a more effective online marketing campaign performance.

The Webinar will teach marketers how to: Utilize behavioral data to maximize campaign results Use Web analytics to understand subscriber behaviors and associated implications Combine self-reported identifiers and preferences with behavioral data to refine segmentation How to monetize behavioral data

WHO:         Lyris Director of International Professional Services, Andrew Robinson                 Lyris Director of Full Service, Matt Hayes     American Marketing Association, Alli Libb

WHAT: Webinar – Behavioral Segmentation: Using Web Analytics for Better Results WHEN: Wednesday, September 1, 2010 at 10:00 a.m. PT WHERE: To register for the Webinar, click here.

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisSegment hashtag. Following the Webinar, participants will receive a complimentary copy of “Data to Dollars: How to Turn Marketing Metrics into Money,” an actionable guide that will help marketers realize monetary results from their analytics.

About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit

Media Contact: Dan Gould for Lyris; 415-262-5959


Dan Gould
Lyris Inc.