Lyris and Incisive Media Empower Email Marketers With Insights to Immediately Improve Email Performance

Emeryville, California (EastBayDaily) — Lyris, Inc., the online marketing expert, and Incisive Media today announced an upcoming Webinar titled, “Turn Your Email Marketing Up a Notch: Five Ways to Improve Performance Now.” Email marketers today currently face the extraordinary challenge of increasing email marketing effectiveness despite decreasing budgets and staffs. This means email marketers must focus on changes they can implement now to make their email marketing performance stand out.

On June 22, 2010 at 11:00 a.m. PT, online marketing experts from Lyris and Incisive Media will discuss the five leading ways in which email marketers can immediately improve the performance of email programs to meet their revenue-generating potential.

The Webinar will provide industry best practices and professional insights into areas such as: Subject Lines: Why fifty characters could be all that stands between you and email success. Email Content: Providing value with relevant, customized email messages and offers. Landing Pages: Perfecting the hard-working “conversion genies” of email campaigns. Design and Rendering: Optimizing for ISPs, opens and click-throughs. Deliverability: Why it starts with managing your online reputation.

WHO: Lyris Direct of Marketing Programs, Cathi Mason         Lyris Director of Product Management Director, Julianne Matzell         Publisher and Head of U.S., Incisive Meida, Matt McGowan

WHAT: Webinar – Turn Your Email Marketing Up a Notch: Five Ways to Improve Performance Now

WHEN: Tuesday, June 22, 2010 at 11:00 a.m. PT

WHERE: To register for the Webinar, register here

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris with the #LyrisROI hashtag. Following the webinar, participants will receive a complimentary copy of “Email Marketing Automation How-to Guide,” an actionable guide designed to help participants improve email campaign ROI immediately.

About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate e-mail marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines e-mail marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit

Media Contact: Dan Gould for Lyris; 415-262-5959


Dan Gould