Lyris and the AMA Enable Companies to Sustain Email Marketing List Growth

Emeryville, California (EastBayDaily) — Lyris, Inc., the online marketing expert, and the American Marketing Association (AMA) today announced an upcoming Webinar titled, “Grow Your Email Marketing Opt-in List… Almost Automatically.” It is becoming increasingly difficult for marketers to build email opt-in lists due to almost 30 percent annual turnover of email address. This means marketers must work harder than even to maintain, let alone, grow lists, which can ultimately impact company revenues.

On July 8, 2010 at 10:00 a.m. PT, marketing experts from Lyris and the AMA will discuss effective ways to build opt-in lists, including approaches that leverage current marketing strategies. Using real-world, tangible examples, the tips will keep email marketing lists on an upward trajectory.

To benefit current efforts in successfully building email marketing lists, the Webinar will cover three “layers”: The “Autopilot” layer: How to minimize your marketing efforts once it is set up The “Supplemental” layer: How to build your opt-in list using new list-building tools for social media marketing and mobile marketing The “Churn Minimizing” layer: How to keep turnover minimal and build a solid foundation for growth.

Who: Lyris Vice President of Marketing, Andrea Scamecchia and American Marketing Association, Alli Libb What: Webinar – Grow Your Email Marketing Opt-in List…Almost Automatically When: Thursday, July 8, 2010 at 10:00 a.m. PT Where:To register for the Webinar, register here

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris with the #LyrisGEM hashtag. Following the Webinar, participants will receive a complimentary copy of “Lyris Bionic List Builder How-to Guide,” an actionable tool designed to help you grow your email opt-in list for better results right away.

About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate e-mail marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines e-mail marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit

Media Contact: Dan Gould for Lyris; 415-262-5959


Dan Gould