Lyris and The Chief Marketer Network Share Actionable Steps for Higher Deliverability Rates

Emeryville, California (EastBayDaily) — Lyris, Inc., the online marketing expert, and The Chief Marketer Network, today announced the upcoming Webinar, “Email Deliverability 2010: What’s New, What’s True.” Due to the constantly changing email marketing landscape, ensuring deliverability is increasingly difficult. To increase deliverability rates, marketers must understand what best practices are fact versus fiction, what tools can be used and the latest tactics to improve their campaigns.

On August 17, 2010 at 11:00 a.m. PT, marketing pros from Lyris and The Chief Marketer Network will discuss how to stay on top of changes to multiple factors that impact deliverability, such as ISPs, ESPs, legislation, open rates, click rates and opt-ins and outs. An understanding of these key factors, will place email marketers on the path to higher deliverability rates.

The Webinar will teach marketers:             â€¢    What’s important about the new Yahoo, Comcast and Roadrunner feedback loops             â€¢    How recent updates to the CAN-SPAM Act impact deliverability             â€¢    The new definition of spam, and why you should care             â€¢    Why good permission methods no longer enough             â€¢    How search engine marketing plays into the deliverability of email

Marketers will also discover:             â€¢    What deliverability is and why it’s important to email marketers             â€¢    The truth and fiction about email deliverability             â€¢    What you can control (and what you can’t) when it comes to deliverability             â€¢    The latest best practices to increase deliverability and the impact of ignoring these best                  practices

WHO:         The Chief Marketer Network Web Editor, Beth Negus Viveiros Viveiros                                                              Lyris Global Director of Deliverability and Email Strategy and Privacy Compliance, David Fowler WHAT:         Webinar – Email Deliverability 2010: What’s New, What’s True WHEN:        Tuesday, August 17, 2010 at 11:00 a.m. PT WHERE:    To attend the Webinar, register here

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisDelivers hashtag. Following the Webinar, participants will receive a complimentary copy of the “Email in Jail: Top 10 Deliverability Tips to Get Your Emails to the Inbox,” a complement to help improve your email deliverability immediately.

About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit

Media Contact: Dan Gould for Lyris; 415-262-5959


Dan Gould
Lyris Inc.