Lyris Launches Email Selfie

Emeryville, California (EastBayDaily) — Lyris, Inc. (LYRI), a global provider of digital marketing solutions, has launched the Email Selfie. This free online self-assessment tool allows marketers to quickly identify areas to add value to their email program.

Email remains the top performing digital channel for ROI. In fact, the Economist Intelligence Unit found that email was ranked by consumers to be the single most important channel for both pre-purchase and post-purchase decisions. Yet, marketers still struggle to implement email best practices.

By answering a short series of simple questions in the Email Selfie, marketers will receive an instant assessment of their current email marketing program. This includes step-by-step recommendations to improve revenue and customer loyalty.

“Email is the heart of digital marketing, and remains the most effective revenue driver for almost all marketers. It is surprising just how many organizations are not taking full advantage of email marketing strategies and tactics,” said Philip Storey, global head of strategic services at Lyris. “That’s why we’ve launched the Email Selfie. We wanted to create a tool that gives marketers a snapshot insight into what they might be doing wrong and how they can quickly improve. Our recommendations will allow them to seize the immense revenue possibilities of this foundational customer communication channel.”

If you want to improve your email marketing strategy and take one more step closer to email nirvana, visit

About Lyris Lyris is a global provider of innovative email and digital marketing solutions that help companies reach customers at scale and create personalized value at every touch point. Lyris’ products and services empower marketers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value. The Lyris solutions portfolio is uniquely comprised of award-winning messaging automation software, digital marketing strategy and deliverability services, and a componentized and flexible integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise. More than 5,000 companies worldwide partner with Lyris to manage connected customer communications.


Danielle Tarp