Lyris Releases Email Buyer’s Guide to Help Publishing, Media and Entertainment Companies Drive Engagement and Revenue

Emeryville, California (EastBayDaily) — Lyris, a global provider of digital marketing solutions, today released the “Buyer’s Guide to Email Solutions for Publishing Media and Entertainment Companies.” The guide helps publishing, media and entertainment (PME) companies capitalize on industry best practices to effectively select and implement audience-messaging solutions that fit their unique needs and drive revenue growth.

The PME industry has seen its world transformed by the rapid pace of digital change. However, a recent publisher study from FOLIO revealed that many PMEs are still struggling with the fundamentals of digital messaging. Seventy-nine percent of survey respondents said they don’t have a strategy to re-engage inactive subscribers, and 40 percent are still not optimizing emails based on analytics, even though email messaging remains consumer’s preferred interaction channel. As such, this guide aims to help these industries bridge the challenge of adopting customer-centric audience messaging by selecting the best-fit email solution provider.

“Today’s digital technologies, like mobile devices and social media, are changing how and when consumers interact with media content. Because of this, the way in which publishers engage audiences must adapt,” said Alex Lustberg, CMO, Lyris. “To address these challenges, Lyris has developed the Buyer’s Guide to Email Solutions to help publishing, media and entertainment companies seize new revenue opportunities with modern audience messaging that will outperform competitors.”

The guide addresses the following topics:     Why PMEs are investing in upgrading audience messaging capabilities now     Key audience messaging goals and business priorities for PMEs     Evaluation criteria used by many PMEs when choosing a best-fit audience messaging solution     Building the business case for investing in audience messaging

In addition, Lyris’ Senior Director of Product Marketing and author of “Multichannel Marketing Metrics,” Akin Arikan, will host a 30-minute webinar to expand upon the top three key takeaways from the “Buyer’s Guide to Email Solutions” on Thursday, February 19 at 8 a.m. PT. Sign up here:

Download the guide here:

About Lyris With more than 20 years’ experience, Lyris is a global leader of innovative email and digital marketing solutions that help companies reach audiences at scale and create personalized value at every touch point. Lyris’ products and services empower publishers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value. The Lyris solutions portfolio is uniquely comprised of award- winning messaging automation software, digital marketing strategy and deliverability services, and a componentized and flexible integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise. More than 5,000 companies worldwide partner with Lyris to manage connected customer communications.


Danielle Tarp