Lyris Releases On-Demand Webinar Series to Help Publishing, Media and Entertainment Companies Master Audience Messaging Needs

Emeryville, California (EastBayDaily) — Lyris today released its first 30-Minute Mentor on-demand webinar series. The series of five webinars provides insights and expertise gleaned from Lyris’ 20 years in the email and digital messaging industry to help publishing, media and entertainment (PME) companies capitalize on industry best practices.

Digital change has disrupted the way PME companies engage with their audiences, and Lyris’ recent publisher study in collaboration with FOLIO reveals that the majority of these companies still struggle with the fundamentals of digital messaging. As such, this webinar series showcases techniques to help PME companies adopt customer-centric messaging through list building, mobile optimization and more.

“Publishers continue to struggle with the fundamentals of digital messaging in the ever-changing digital landscape,” said Alex Lustberg, CMO, Lyris. “To accommodate time-constrained professionals, we have produced these 30-minute webinars to provide valuable best practices and tips for PME companies to seize opportunities to drive revenue-side impact through increased engagement and conversions.”

The 30-Minute Mentor on-demand webcasts cover the following topics:     Managing Your List: Shares best practices for email list growth and list management to maximize revenue     Mobile-Optimize Email Messaging: Illustrates how to optimize email messaging across all devices for maximum reach and response     Creating a Personalized Email Experience: Explores why dynamic content holds huge potential for publishers, and advises where and when to use it     Audience Messaging Goals: Shares an executive perspective from Lyris partner Access Intelligence, and enumerates the essential components of a successful audience-messaging program for publishers

For the full list of 30-Minute Mentor on-demand webcasts please visit:

About Lyris With more than 20 years’ experience, Lyris is a global leader of innovative email and digital marketing solutions that help companies reach audiences at scale and create personalized value at every touch point. Lyris’ products and services empower publishers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value. The Lyris solutions portfolio is uniquely comprised of award- winning messaging automation software, digital marketing strategy and deliverability services, and a componentized and flexible integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise. More than 5,000 companies worldwide partner with Lyris to manage connected customer communications. Learn more at


Danielle Tarp