Lyris Revamps Digital Marketing Portfolio

Emeryville, California (EastBayDaily) — Lyris, Inc. (LYRI), a global provider of digital marketing solutions, today announced upgrades to its flagship digital marketing applications, Lyris HQ and Lyris ListManager (LM). Available today, the new releases deliver refreshed user interfaces, advanced message targeting and delivery management features, and powerful enterprise connectivity that equips organizations to effectively manage the increased integration requirements in today’s rapidly changing business environment.

“We continue to invest in our core products with a specific focus on empowering our customers to manage data and application workflow integration across the enterprise,” said Alex Lustberg, CMO of Lyris. “These additions, combined with our recently announced product extensions for Real-Time Retargeting and Retention Automation, represent an important breakthrough in delivering the most open, flexible, and powerful platform for digital marketing automation in the industry.”

New Enhancements to Digital Marketing Applications

Lyris HQ 3.6 integrates email, social, mobile and real-time Web analytics to maximize the effectiveness of high-volume, complex campaigns. The release includes a new and contemporary user interface that enriches the way users access its advanced email and digital marketing automation functions. It also delivers improvements to permissioning and reporting capabilities that enable marketers to more effectively plan and measure campaign success.

Lyris ListManager 12 on-premises email marketing software also received a refreshed user interface that enhances an email marketer’s product experience, and streamlines the way they plan, manage and execute digital campaigns. The release also allows users to precisely control proactive and reactive throttling of mail sends, dramatically improving the deliverability of high-volume campaigns.

Introduction of Lyris Enterprise Connectors

Lyris Enterprise Connectors provide a visually-oriented interface for integrating customer data and application workflows, enabling organizations to orchestrate complex digital marketing campaigns involving multiple on-premises and cloud-based systems. With Lyris Enterprise Connectors, marketers can easily access Lyris HQ and ListManager’s powerful application services to build intelligent campaign segments, personalize content, and automate messages across multiple systems. For example, organizations can now enable bi-directional data exchange between Lyris and CRM systems; synchronize data with ecommerce systems to effectively target and service online customers; and integrate with loyalty systems to maximize lifetime customer value. Lyris Enterprise Connectors provide simplified access to all available Lyris APIs, including List, Contact, and Attribute Management; Message Planning and Creation; Segment Management, and Trigger Configuration.

Lustberg added, “The digital buying journey is complex and involves multiple touch-points across many channels, which can make it challenging for marketers to provide a consistent customer experience. Lyris Enterprise Connectors introduce a new paradigm for connecting with external cloud-based and on-premises systems, bringing together all of the capabilities and insights marketers require in a common ecosystem.”

Supporting Resources     Lyris HQ     Lyris ListManager     Lyris Blog

About Lyris

Lyris is a global provider of digital marketing solutions that help companies engage with customers in meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing applications improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is uniquely comprised of both in-the-cloud and on-premises solutions – Lyris HQ, Lyris LM – combined with customer-focused services and support, and delivered on a powerful integration platform that connects data and marketing workflows across the enterprise. More than 5,000 companies worldwide partner with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web and mobile channels.


Danielle Tarp