Lyris Strengthens Sales Leadership

Emeryville, California (EastBayDaily) — Lyris, Inc. (LYRI), a global provider of digital marketing solutions, today announced the appointment of Debra Durbin as vice president of sales, North America. In her role, Debra will be responsible for driving revenue for the entire Lyris solution portfolio in the North America region.

“Debra has a proven track record of delivering outstanding sales results to some of the biggest global brands,” said Roy Camblin, Chairman and CEO of Lyris. “Expanding the strength of our executive team allows us to accelerate business growth and increase our footprint in our largest market.”

Debra is a seasoned sales leader with a strong record of accelerating enterprise sales growth at leading companies, including Oracle, Interleaf and Vantive Corporation. With strong interpersonal skills and technical know-how, Debra has led successful sales teams across a variety of industries, including pharmaceutical, banking, high technology and education. Most recently, Debra served as a consultant helping a variety of start-up companies develop early adopter sales for security, SaaS governance, compliance, gaming, background checks, food additives and clean engines. Debra has a degree in Mass Communications from California State University, Santa Cruz.

“It is an exciting time for the digital marketing industry and I’m proud to be the newest member of a company that has an impressive legacy and solid vision,” said Debra Durbin.

About Lyris Lyris is a leading global provider of digital marketing solutions that help companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improves marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premise solutions – Lyris ONE, Lyris HQ, Lyris LM – combined with customer-focused services and support. More than 5,000 companies worldwide partner with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web and mobile channels.


Danielle Tarp