Lyris Unveils Solutions for Real-Time Retargeting and Retention Automation

Emeryville, California (EastBayDaily) — Lyris, a global provider of digital marketing solutions, today announced the availability of Real-Time Retargeting and Retention Automation solutions designed to track, engage, and convert web shoppers into loyal customers. These solutions are immediately available for users of Lyris’ digital marketing applications.

According to the Interactive Media in Retail Group (IMRG), global eCommerce sales will surpass $1.25 trillion in 2013. Therefore, online retailers require a growing degree of sophisticated techniques to properly market to and retain valuable customers.

The Lyris Real-Time Retargeting solution provides digital marketers with access to detailed web browsing and shopping cart abandonment data to help surface new segments and automate remarketing efforts. Lyris Real-Time Retargeting is delivered in partnership with Triggered Messaging, a real-time marketing software provider.

The Lyris Retention Automation solution is focused on loyalty and empowers retailers with eCommerce transaction insights to effectively analyze purchase behaviors, automate retention campaigns, and build profitable segments. Lyris Retention Automation is delivered in partnership with Windsor Circle, a leading provider of Retention Marketing Automation software.

“Our aim is to provide better segmentation and remarketing capabilities, instantly, to retailers through powerful automation of web browser and eCommerce data analysis,” said Alex Lustberg, Lyris CMO. “Our relationships with Windsor Circle and Triggered Messaging demonstrate our commitment to powering data-driven campaigns that increase revenue conversions at every stage of the customer journey."

Lyris Real-Time Retargeting

Lyris Real-Time Retargeting integrates data collected by Triggered Messaging’s software into Lyris’ applications to help marketers to identify key trends, including highest product interest, abandoned shopping carts, and other browser behaviors. With this insight, Lyris customers can design, build, and immediately execute more effective targeted campaigns and promotions.

“Engaging with customers with the right message at the right time is harder than ever before,” said Pamela Sogge, senior vice president of Customer Success at Lyris. “Our partnership with Triggered Messaging allows us to harness rich behavioral data and quickly deliver engaging messaging to consumers that have expressed purchase intent.”

Key features include a powerful web browser segment builder, access to cart abandonment data, insight on trending products, and revenue recovery opportunities.

Lyris Retention Automation

Lyris Retention Automaton leverages Windsor Circle data to automatically populate a retailer’s Lyris application with highly-targeted customer segments directly from a leading eCommerce platform, including best, loyal, and churning customers.

“This is great news for our clients,” added Sogge. “Online retailers that use eCommerce platforms like Magento can now also use Windsor Circle in conjunction with Lyris to help them make sense of all that data and deploy effective, segmented, automated, and personalized marketing campaigns through Lyris.”

Windsor Circle has launched 10 pre-packaged integrations between Lyris and the following eCommerce platforms: Magento, 3dcart, AspDotNetStorefront, CommerceV3, BigCommerce, Channel Advisor, OrderMotion, Shopify, Volusion, and Yahoo Stores. Merchants using other eCommerce platforms, including in-house or custom software, can leverage Windsor Circle’s data feed to access customer, product, and purchase history data within Lyris applications.

About Lyris Lyris is a global provider of digital marketing solutions that help companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improves marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premise solutions – Lyris HQ, Lyris LM – combined with customer-focused services and support. More than 5,000 companies worldwide partner with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web and mobile channels.


Danielle Tarp