Lyris Webinar to Share 30 “Power Pointers” for Actionable Email Marketing Tactics

Emeryville, California (EastBayDaily) — Lyris, Inc., the online marketing expert, today announced an upcoming Webinar titled, “30 Power Pointers to Drive Email Marketing Revenue Now.” In today’s economy, it is increasingly difficult to meet marketing performance demands. In spite of this, email marketing remains one of the most effective methods to grow revenue. Marketers continue to innovate to improve ROI and meet increasing demand on their resources.

On August 10, 2010 at 10:00 a.m. PT, marketing experts from Lyris will discuss effective tips and techniques to maximize email marketing results quickly and with minimal effort. By putting these insights into action, marketers can be assured they are getting the most bang for their marketing dollars.

The Webinar will instruct marketers how to:          • Increase email deliverability, open rates and drive higher conversations          • Apply email marketing best practices in new ways to generate continuous improvement and                 optimize over time          • Build profitable ongoing relationships with prospects and customers          • Monitor current email marketing processes and technologies to make sure they meet goals and             support programs

WHO:         Lyris Marketing Programs Director, Cathi Mason                              Lyris Product Management Director, Julianne Matzell WHAT:         Webinar – 30 Power Pointers to Drive Email Marketing Revenue Now WHEN:        Tuesday, August 10, 2010 at 10:00 a.m. PT WHERE:     To register for the Webinar, register here

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris with the #LyrisPower hashtag. Following the Webinar, participants will receive a complimentary copy of the “2011 Guru’s Guide to Email Marketing Success,” a comprehensive collection of best practices and techniques to get maximum email marketing results.

About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit

Media Contact: Dan Gould for Lyris; 415-262-5959


Dan Gould
Lyris Inc.