Major Upgrade to TheFind’s Merchant Program Offers Merchants Boost in Quality Traffic

Mountain View, California (EastBayDaily) — TheFind, a leading commerce facilitator and shopping search engine, today launched Upfront 2.0, a free merchant program that promises to improve shopper trust, significantly increasing the shopper’s likelihood of clicking through and buying from that merchant. In exchange for better results, Upfront 2.0 requires that merchants make a strong and visible commitment to key trust principles called “Upfront Promises”, helping to overcome a key purchase barrier experienced by online shoppers. A recent consumer survey conducted by TheFind found that 53% of online shoppers rated “merchant trust” as important as “price” in making a decision about where to buy.

TheFind’s Upfront Promise covers the key aspects of merchant service that shoppers evaluate in determining whether or not to buy from a merchant. Upfront 2.0 merchants commit to:     Explain their returns policy clearly on their website     Make every effort to ship orders on time     Handle online payments securely     Inform shoppers how to reach customer service and work to resolve any issues     Keep customer information private and confidential

“We think Upfront 2.0 will increase sales, and we love that it will help showcase the pride we take in our customer service,” said Sarah Marcus, Director of Marketing for Abe’s of Maine.

“Building a quality online reputation for our business and trust for our customers is invaluable to increasing conversions,” said Eli Triona, CEO of “We see TheFind’s Upfront 2.0 as a significant addition to any reputable online store.”

“Upfront 2.0 and the promise it requires will help online merchants raise their profile in our search results, improve consumer confidence, and ultimately lead to better click-through and conversion rates,” said Usher Lieberman, spokesperson from TheFind.

In addition to the Upfront Promise, participating Upfront 2.0 merchants commit to providing weekly product feeds to TheFind, ensuring accurate, up-to-date product and pricing information on TheFind. As a result, Upfront Merchants also gets a boost in search results ranking on TheFind.

Participation in Upfront 2.0 is free of charge and requires merchants to place the “Upfront Merchant” badge on their homepage, which signifies their high level of customer trust and commitment.

More information can be found on TheFind’s Merchant Center,

About TheFind TheFind makes it easy to shop, for anything you like, in every store, all at once. Made possible by patented search and discovery technology, TheFind is the shopping engine people return to more than any other according to comScore’s measure of comparison shopping engines. Ranked number 12 on the 2010 Inc. 500 list of fastest growing private companies, TheFind was founded in 2005, has been profitable since late 2008, and was venture funded by Bain Capital Ventures, Lightspeed Venture Partners and Redpoint Ventures. TheFind is a San Francisco and Silicon Valley-based company.


Usher Lieberman

Usher Lieberman