Make Mother’s Day More Affordable with TrialPay, 1-800-FLOWERS.COM® and Cost Plus World Market

Mountain View, California (EastBayDaily) — This Mother's Day, 1-800-FLOWERS.COM and Cost Plus World Market are helping shoppers give more to Mom–without spending more money–through TrialPay's Purchase Incentive Platform. Through an exclusive e-mail promotion, shoppers who spend $50 on gifts for Mom at 1-800-FLOWERS.COM can get a free $50 Restaurant.com Gift Certificate to take her out to brunch. And anyone who spends $20 online at Cost Plus World Market, http://www.worldmarket.com, can get a $20 Savings Pass to send Mom a bouquet from 1-800-FLOWERS.COM.

Through TrialPay's new Purchase Incentive Platform, online shoppers are rewarded with free products, gift cards or valuable coupons for completing their purchases at premier Web sites. Merchants providing the incentive acquire new customers, and sites displaying the incentive increase sales and average order value. This Mother's Day, 1-800-FLOWERS.COM is participating on both sides of TrialPay's Purchase Incentive Platform to make it easier for everyone to send a well-deserved gift to his or her mother.

"We encourage everyone to celebrate all moms this Mother's Day and TrialPay provides an inventive way for customers to save while honoring all the moms in their lives," said 1-800-FLOWERS.COM Founder and CEO Jim McCann. "TrialPay's Purchase Incentive program is a great means to attract new customers and retain our loyal customers during a key holiday for 1-800-FLOWERS.COM."

"Every mother should be celebrated with beautiful flowers for Mother's Day," said Alex Rampell, TrialPay's CEO. "Through TrialPay's Purchase Incentive Platform, online merchants from any industry can leverage this holiday to increase sales while helping their customers save."

Visit http://www.worldmarket.com and spend $20 to get a $20 Savings Pass from 1-800-FLOWERS.COM.

About TrialPay TrialPay introduces e-commerce solutions that increase the probability of conversion and maximize the profit of each transaction for any online seller. TrialPay's transactional advertising model uses the efficiencies of the Web to pair online shoppers with ideal products at every stage of the purchase process. With TrialPay, everyone wins: merchants make more sales from their current traffic, advertisers acquire new customers on a pay-for-performance basis and shoppers get a free product with every purchase.

TrialPay works with name-brand companies across many verticals, including: The Wall Street Journal, Gap, McAfee, Blockbuster, Match.com and thousands of others. And through its original Get It Free model, TrialPay offers 30 million registered users more than 2,000 ways to pay through premier advertisers. For more information, visit http://www.trialpay.com.

About 1-800-FLOWERS.COM, Inc. 1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS® (1-800-356-9377 or http://www.1800flowers.com), is one of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award. 1-800-FLOWERS.COM offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its "Fresh From Our Growers®" collection. As always, 100% satisfaction and freshness are guaranteed. Also, visit 1-800-Flowers en Espanol (http://www.1800flowersenespanol.com). The Company's BloomNet® international floral wire service provides (http://www.mybloomnet.net) a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably.

The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or http://www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or http://www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands (http://www.fanniemay.com and http://www.harrylondon.com); gourmet foods from Greatfood.com® (http://www.greatfood.com); wine gifts from Ambrosia® (http://www.ambrosia.com); gift baskets from 1-800-BASKETS.COM® (http://www.1800baskets.com) and DesignPac(sm) (http://www.designpac.com); Celebrations® (http://www.celebrations.com), a new premier online destination for fabulous party ideas and planning tips; as well as Home Decor and Children's Gifts from Plow & Hearth® (1-800-627-1712 or http://www.plowandhearth.com), Wind & Weather® (http://www.windandweather.com), HearthSong® (http://www.hearthsong.com) and Magic Cabin® (http://www.magiccabin.com). Shares in 1-800-FLOWERS.COM, Inc. are traded on the Nasdaq Global Select Market under ticker symbol FLWS.

Contacts

Lisa Contoyannis
fama PR
650-318-0000

Nikki Festa
617-758-4175