Brentwood, California (EastBayDaily) — Marc Rudov, branding expert, speaker, radio/TV personality, and author advises CEOs to heed the title of his book on branding: "Be Unique or Be Ignored." A company that blends into the white noise of me-too competition will have unnecessarily high costs of sales, capital, and media.
According to Marc Rudov: "Branding is ultimately the CEO's responsibility and #1 priority. The goal of branding is to be unique, to stand out from the pack. Most CEOs allow their companies to copy or resemble their competitors. If people don't 'get' your company's value proposition (its brand) within 15 seconds, it's a failure. The brand is the tip of the arrowhead; if the arrow doesn't stick in the target on the first try, the CEO must pay extra to shoot it again. The CEO must become schooled in branding, which is why I wrote my book specifically for CEOs, and never completely relegate branding to the marketing organization, the PR firm, or the ad agency."
Here's what Peter Redford, CEO of iLook.tv, one of Marc Rudov's clients, recently opined: "I thoroughly enjoyed and benefited from Marc Rudov’s book, 'Be Unique or Be Ignored.' Marc has a gift for clarity, conciseness, punch, and wit. I’ve built and funded many companies; had I met him and his book 35 years ago, I would have saved myself many misses."
About Marc Rudov
Marc H. Rudov is a globally known branding expert, speaker, radio/TV personality, and author of "Be Unique or Be Ignored: The CEO's Guide to Branding." He’s written over 75 articles on branding and is the inventor of GutShare. CEOs seek his advice on how to emerge as unique standouts from the white noise of me-too competition.
Rudov has appeared on Fox News Channel, Fox Business Network, and many radio stations, and has been quoted in key publications such as the "Wall Street Journal." He's available for media interviews and speaking opportunities. For more information about Marc Rudov, go to MarcRudov.com.
Be Unique or Be Ignored and GutShare are trademarks of Marc H. Rudov