Walnut Creek, California (EastBayDaily) — “Marketing Shortcuts for the Self-Employed” (2011, Wiley) has been awarded a 2012 Small Business Book Award in the social media category by Small Business Trends. The book is the most tactical small business marketing book ever published, containing 80 short chapters, each ending with an implementation checklist, covering dozens of online marketing strategies.
The book was nominated by Gail Gardner of GrowMap (@growmap on Twitter), a media partner of the contest. It went on to accumulate 368 votes, earning it a fourth place finish in the social media category. The book has developed a cult-like following and has received almost exclusively 5-star reviews on Amazon.
Patrick Schwerdtfeger, author of Marketing Shortcuts for the Self-Employed (2011, Wiley) was thrilled with the award. “I get emails every day from people who have increased their business with the help of this book,” says Schwerdtfeger, “and this award is the perfect culmination of all that positive feedback!”
The book is specifically designed for self-employed service professionals and small business owners. Interested readers are encouraged to visit the book’s website where they can watch 80 videos (one for each chapter) and find links to the book on Amazon and Barnes & Noble among others.
About Marketing Shortcuts for the Self-Employed
Marketing Shortcuts for the Self-Employed (2011, Wiley) is the most tactical small business marketing book ever published. It contains 80 short chapters, each ending with an itemized to-do list, covering dozens of online marketing strategies. The book is designed for busy self-employed service professionals and small business owners, and has received almost exclusively 5-star reviews on Amazon.
About Small Business Trends
Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Small Business Trends is the premier source of information, news and advice covering issues of key importance to the small business market. Small Business Trends appears repeatedly at the top of lists of small business websites.
About Patrick Schwerdtfeger
Patrick Schwerdtfeger (@schwerdtfeger on Twitter) is a keynote speaker who has headlined events for Bloomberg TV, Bank of America, Comcast Cable, Research in Motion (BlackBerry), Time Warner Cable and United Healthcare among others, as well as dozens of conferences and conventions around the world. His programs focus on business trends, small business marketing and the social media revolution.
Patrick is the author of Marketing Shortcuts for the Self-Employed (2011, Wiley) as well as Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.
Patrick is available for television appearances and media interviews. He can be contacted through his website: