Mountain View, California (EastBayDaily) — meebo, a website for instant messaging (IM), today partnered with VideoEgg Inc., the leading video ad network for online communities, to give meebo Platform application developers the ability to monetize their applications. The partnership brings VideoEgg's Eggnetwork Advertising Platform (EAP) to developers building synchronous and multiuser applications for the meebo Platform. Since the October 30th Platform launch, more than 300 developers have registered applications for the meebo Platform and are helping make meebo the live interaction destination on the Web.
The launch of the meebo Platform is creating additional live interactions amongst meebo users and their IM buddies with the addition of rich applications that include Webcam, voice calling and Flash games. Now with VideoEgg, the meebo Platform gives third-party developers a hassle-free monetization of their applications. meebo and VideoEgg will run unobtrusive, user-friendly and engaging ads while applications run. meebo will share ad click through revenue with its third-party application developers. Alternatively, meebo offers third-party developers the ability to opt out of the revenue-sharing arrangement and run their own ads on their application.
"We are focused on developing a high-engagement rich-media audience network for brand advertisers," said Troy Young, CMO, VideoEgg. "The meebo Platform and partner applications offer an excellent environment to connect users to brand content. With this partnership, the Eggnetwork will grow well beyond the 50 million unique users we reach today."
Similar to the video overlay pioneered by VideoEgg and now widely adopted by the ad industry, meebo and VideoEgg's joint solution strives to make brand advertising unobtrusive and engaging for meebo users while not subtracting from the meebo Platform experience.
meebo's recent partner developments and advertising campaigns, such as those featuring CBS and PUMA, are beginning to intrigue marketers by consistently delivering interaction rates at several times the industry average. This is largely due to meebo's usage model which emphasizes live interaction and extended site engagement. One million people spend more than two-and-a-half hours signed into meebo every day.
Over 40 multiuser and synchronous applications are available to meebo users today. Titles from 3rd Sense, Absolutist, AddictingGames, BladeSix, Clearspring Technologies, Come2Play, Feedhaus, Gamebrew, MeBeam, MediaGreenhouse, Mochi Media, Jiggmin, Kongregate, PlayFirst, Presidio Media, Pudding Media, TalkShoe, TokBox, Ustream.tv, uWink, wellgames and ZeroCode exemplify the kinds of multiuser and synchronous applications being built on the meebo Platform every day.
"VideoEgg is a marketing partner that understands the importance of designing brand marketing as features," said Martin Green, VP of Business, meebo. "We believe in subtle ads that put users in control, with compelling payoff and great entertainment. The hope is that our new ad units don't detract from the millions of live interactions that occur daily between meebo users."
The partnership also coincides with an extended period of rapid usage growth for meebo. According to Nielsen//NetRatings, meebo is the fastest-growing IM destination in the US — ahead of Google Talk (GOOG) and Skype Messenger (EBAY).
About meebo meebo is a website for instant messaging. Founded in September 2005, meebo continues to catch on with IMers across the globe. After announcing 500,000 user-accounts in October 2006, user registration on meebo has rocketed to 3.5 million in just twelve months with more than six million unique people logging in monthly. One million people spend more than two-and-a-half hours with us every day. meebo's investors include Sequoia Capital and Draper Fisher Jurvetson. Visit http://www.meebo.com today to connect with people live on the Web.
About VideoEgg VideoEgg, the leading video ad network for online communities, has developed an extensive audience network that connects brands and content owners with people through an invitation-based rich media approach to advertising. An advertising innovator, VidoeEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. The Eggnetwork is comprised over 200 top video and gaming sites, social networks and applications, bringing outstanding consumer reach and a high level of engagement to its advertising partners. Founded in 2005 and based in San Francisco, with offices in the UK and New York City, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on Video Egg, please visit http://www.videoegg.com
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