MOG Gets Bigger and Better: MOG Traffic Triples in Less than Three Months, MOG Music Network Balloons to 200 Affiliate Music Blogs

Berkeley, California (EastBayDaily) — MOG (, a music blogging platform powered by industry-leading music discovery technology, continues to grow exponentially, announcing today that it has surpassed 3 million unique visitors per month, according to, tripling its site traffic in less than three months. Additionally, MOG Music Network (MMN)–MOG’s advertising network for independent music blogs and music websites, which launched in August–now includes over 200 of the world’s hottest music blogs, such as Okay Player, Pretty Much Amazing!, Tiny Mix Tapes, Glorious Noise,, Rock on the Streets, Beats & Bombs, The Line of Best Fit, and the controversial MetalSucks.

“We’re really delivering on our promise to bloggers and advertisers,” said David Hyman, MOG CEO and founder. “Bloggers are jumping at the opportunity to increase revenues and traffic, while advertisers are excited about the opportunity to speak directly to MMN’s die-hard, music-obsessed fans–the people that are influencing what everyone else is listening to, wearing, drinking, and buying.”

The largest network of influential music blogs, MOG Music Network gives advertisers the ability to connect with consumers through their love of music. Working with affiliate blogs, MOG is able to create customized ad integrations that deliver enormous consumer impact. Recently, MOG worked with Electronic Art’s Rock Band® to create customized page skins featuring AC/DC’s Angus Young that appeared on rock and metal sites across MMN, achieving a level of targeting not possible with a traditional standalone website. and MMN advertisers include Electronic Arts, Converse, Nike Inc., Sony Pictures, American Apparel, MTV Networks, SanDisk, UK mobile company o2, Dada Entertainment, Universal Music, SONY BMG, and Magic Hat Brewing.

MMN bloggers post news, reviews, free legal MP3s, and music video clips, focusing on a wide range of music genres from mainstream rock to underground indie sounds, hip-hop, country, blues, jazz, world, electronic and much more. Every post made on any of the 200 MMN blogs also shows up on

“I’m definitely making more money from MMN than from the other networks I’m a part of,” said Luis Tovar, the blogger behind Pretty Much Amazing! (, a music blog that focuses on pop, indie music and culture. “MMN is selling most of my ad inventory at pretty nice CPM’s, so I’m in a better place financially than I was before I joined.”

About MOG: Recently named one of the top 10 hottest music websites by Wired, MOG is a music blogging platform powered by industry-leading music discovery technology. Cutting edge filters make it ridiculously easy to find the music, videos, news and reviews that match your musical taste. Completely free, MOG was started by David Hyman, former CEO of Gracenote, former SVP-Marketing at MTV Interactive, and self-proclaimed music freak. Founded in June 2005 and headquartered in Berkeley, CA, MOG has raised $6 million in funding to date, including strategic investments from Universal Music Group and Sony BMG. MOG launched its public beta July 2006.


Dana Smith