Mom-Focused Ecommerce Platform Plum District Clinches the Social Commerce Deal Using the ShopSocially Platform

Mountain View, California (EastBayDaily) — Mom-focused e-commerce platform and media property Plum District is amassing spectacular social commerce gains by adding on-site social media modules. By employing ShopSocially’s social commerce platform, Plum District is making its ecommerce site more social and increasing user-engagement through low-effort incentive-based onsite social interactions. Website users ‘earn’ a discount coupon in return of a social action on Plum District site, hence, they tend to convert at a higher rate resulting into a large uplift in sales conversion.

Plum District is inducing its website users to become Facebook fan by offering them a 10% discount immediately on their e-store. ShopSocially’s Get-a-Fan app enables this entire interaction on-site, without users ever leaving the site. This has resulted in more than 5.5% site visitors becoming qualified Facebook fans who are converting at a high sales conversion rate of 26.64%.

Using the Share-a-Purchase app from ShopSocially, Plum District is encouraging shoppers to share their purchases on social networks in return for a discount coupon applicable for next purchase on site. This incentivized social sharing of purchases has resulted in 11% of shoppers recommending their purchases on Plum District to their friends. Besides creating valuable social testimonials, these social recommendations are bringing in quality social traffic back to Plum District website, which is converting at a high rate of 34.9%. Additionally, since these user-generated social testimonials are natively embedded, they are boosting the SEO rank of product pages on the Plum District website.

On-site social commerce modules are adding positive social media influence in the natural purchase flow for Plum District website users, resulting into impressive outcome as indicated by numbers below:     5.57% website users converting into quality Facebook fans     20.5% of newly acquired Facebook fans also becoming email subscribers     11.06% shoppers sharing their purchases on social networks     High sales conversion rate of 34.9% seen for traffic originating out of social sharing of purchases

As shoppers share their purchases on Facebook, they connect with Plum District brand and share valuable social profile data. Aggregation of such thousands of social profiles allows Plum District to generate deep social insights into their target audience. These shared purchases also create numerous social testimonials which can be shown on Plum District website and Facebook page as ‘Trending Deals’, creating social proofs for their deals.

“We are happy to leverage our website users for growth in high-quality Facebook fans who are converting well on our site. Social testimonials created out of social sharing of purchases are resulting in uplift in sales conversion and an improvement in SEO rank,” commented Jennifer Nuckles, CMO, Plum District. “ShopSocially platform is a comprehensive social commerce solution for our website.”

Social makes a high impact when used in context of commerce. Employing social influence in the user’s purchase flow leverages the existing high purchase intent and results in word-of-mouth brand endorsement and a higher sales conversion rate. On the contrary, off-site social commerce strategy often fails to deliver desired results due to lack of user’s purchase intent on social networks.

“Ecommerce sites can gain handsomely by the word-of-mouth branding and social testimonials generated from on-site social engagement modules,” said Jai Rawat, CEO of ShopSocially. “We are happy to deliver meaningful sales conversion uplift for Plum District through our social commerce platform.”

About Plum District: Plum District connects busy moms to high-quality products, activities, and inspirations for her kids and family. Through their daily offers, Plum District members can also enjoy steep discounts on local kids' activities, well-loved brands, technology, and more – and explore family activities in their neighborhood, and inspirations for themselves and their kids.

The company is headquartered in San Francisco with a national footprint in North America along with local focus in markets including Orange County, Los Angeles, New York City, San Diego, Denver, and San Francisco. Backed by Kleiner Perkins, General Catalyst, and Comcast Ventures, Plum District has been named to Forbes' 100 Best Websites for Women in 2012 and 2013.

About ShopSocially: ShopSocially is a SaaS social commerce platform driving millions of dollars in incremental revenue, new customer acquisition, improved SEO rank, growth in Facebook fan base, and word-of-mouth branding for 100s of top brands.

ShopSocially platform enables a suite of onsite social apps for ecommerce sites. Examples of these apps include social connect, purchase sharing, fan acquisition, shopping community, mobile social reviews and more.

ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit


Samir Palnitkar