Mr. Dad Re-Launches Seal of Approval Awards Program

Oakland, California (EastBayDaily) — Armin Brott, one of the country’s leading experts on fatherhood, is re-launching his much-coveted awards program, the Mr. Dad Seal of Approval.

“The Mr. Dad Seal of Approval is all about helping men be the fathers they want to be and their family needs them to be,” says Brott.“What we’re really looking for is the ‘Hey-Dad-can-we-play-that-again?’ factor.”

To earn the Mr. Dad Seal of Approval, a product or service must:     Help dads get or stay involved with their children     Improve the quality of the time fathers and children spend together     Improve father-child relationships

Brott recently teamed up with Samantha Feuss, travel and parenting expert and owner of Have Sippy Will Travel, for the promotion and administration of the awards program. “Dads are important. It’s great to work with Brott to bring dads and kids together," says Sam.

The award selection process is unique; Brott personally heads the toy testing teams of parents, educators and children based on his expertise working, consulting and directly playing with children and families.

Companies can apply online at Complete application information and due dates are available at There is no fee to apply.


About Armin Brott, Mr. Dad: Armin Brott is the proud father of three, a former U.S. Marine, and one of the country’s leading experts on fatherhood. Hailed by Time Magazine as “the superdad’s superdad,” Armin is the author of eight bestselling books on fatherhood and has written for The New York Times Magazine, Newsweek, American Baby, Parenting, Child, Men’s Health, The Washington Post, and dozens of other major publications and websites. Armin has been a guest on hundreds of radio and television shows, including Today, CBS Overnight, Fox News and Politically Incorrect, and his work on fatherhood has been featured in such places as Glamour, Time, The New York Times, The Chicago Tribune, Newsday, and many others. Armin writes two nationally syndicated columns for McClatchy: “Ask Mr. Dad” and Parents@Play. He also hosts “Positive Parenting.”

About Samantha Feuss: Samantha Feuss, owner of Happy Sippy Will Travel, works with Armin Brott on Parents@Play. She is a columnist, blogger and freelance writer who speaks several foreign languages, has extensive travel experience and was recently selected to be a National Geographic brand ambassador. She is featured on various websites, magazines and newspapers for her travel expertise, parenting and product knowledge. Samantha has worked on a variety of social media projects and tours, hosts twitter parties, blog tours and is the social media manager and/or brand ambassador for several companies, including the Bronx Zoo. Most importantly, Samantha is a mother who feels that travel and culture should play an important part in a child’s development and exposure to their environment.


Colleen Giannone


Colleen Giannone