NAMTC and EduTone Launch a Digital Marketplace For K-12 Schools

Alameda, California (EastBayDaily) — The National Association of Media & Technology Centers (NAMTC) and EduTone Corporation announced today the launch of a state-of-the-art, Web 3.0 and Social Media-based Digital Marketplace (DMP) to be offered by NAMTC exclusively to its members. The NAMTC Digital Marketplace consists of various web-based solutions provided by NAMTC’s Corporate Partners. The DMP includes new and innovative software as a service (SaaS) application and content providers whose aim is to revolutionize learning and enable teachers to prepare students to compete in the 21st century economy. The EduTone Xchange Platform will enable member ESAs to deliver these solutions to their districts and schools through locally-branded ESA Portals.

The solutions offered in the NAMTC DMP span a wide spectrum of services: on-line interactive children’s books reading, writing and collaboration tools from Big Universe (, interactive and versatile curriculum delivery tools from Educational Tools (, comprehensive, multi-media curriculum, used as interactive ibooks, for supplemental education and independent studies from eTAP (, Web 2.0 tools to enable teachers to transform on-line learning from School Town (, a next generation education resource planning solution from School MATRIX (, an online learning community built on a coaching platform that includes communication, content, Web 2.0, and publishing tools all in one place from eCoach (, a powerful tool for schools to collect and recover revenue from My Payment Network (, an online teacher community, We The Teachers for collaboration, communication and sharing (, automated access to Curriki (, a community that communicates, shares and collaborates on free and open source curricula and simplified and school controlled access to Google Apps, several Web applications with similar functionality to traditional office suites ( . All application and content providers in the NAMTC DMP offer a freemium model where users can try applications and content before they buy. NAMTC and EduTone expect over 100 new application and content providers to join the Digital marketplace in the next few months.

This innovative Digital Marketplace will benefit both NAMTC’s ESA members and Corporate Partners. The solutions in its Digital Marketplace offer NAMTC’s members significant savings and automated distribution while the EduTone Xchange Platform offers role-based provisioning and Single Sign-On, enabling ESAs to customize services delivery to each end-user. NAMTC’s Corporate Partners benefit from access to thousands of potential users and a low cost, highly efficient distribution and support model.

“Utilizing the EduTone Xchange within the NAMTC Digital Marketplace will enable us to quickly, easily and safely deliver on-demand web-based services to our members,” said Betty Gorsegner Ehlinger, Executive Director of NAMTC, “The launch of the Digital Marketplace is further evidence of our continued efforts to bring value to our members by offering innovative applications and content at greatly reduce costs while allowing our members to offer validated, state of the art services to their school districts that improve teaching and learning outcomes.”

“We are very excited to partner with NAMTC to create this Digital Marketplace and we are confident that the quality of the solutions offered through the DMP coupled with our EduTone Xchange Platform will deliver innovative services and significant cost savings to NAMTC’s members,” said Robert Iskander, CEO of EduTone Corporation, “our technology will seamlessly integrate with each ESA’s or school district’s existing infrastructure, offering their teachers and students a significantly enhanced educational environment to run existing and newly purchased applications from the NAMTC DMP, without any increase in IT costs or administrative resources.”

About NAMTC The National Association of Media & Technology Centers (NAMTC) is an organization committed to promoting leadership among its membership through networking, advocacy, and support activities that will enhance the equitable access to media, technology, and information services to educational communities. Membership is open to regional, K-12, and higher education media technology centers, as well as commercial technology and media vendors. For more information, visit

About EduTone Corporation EduTone Corporation provides the sustainable technology schools need in order to deliver the 21st century teaching and learning environments their stakeholders require. The EduTone XchangeTM is a state-of-the-art, Web 3.0 Platform-as-a-Service technology that enables on-demand, one-to-one services delivery in the Education Enterprise. EduTone Corporation is a wholly owned subsidiary of VIP Tone Inc., a privately held corporation headquartered in Alameda, California. For more information, visit

Contacts: NAMTC: Betty Gorsegner Ehlinger (319) 654-0608 or email at bettyge(at)namtc(dot)org EduTone: Yanni Kalajakis (925) 413-6216 or email at yanni(at)edutone(dot)com


Yanni Kalajakis
EduTone Corporation