New Case Study Highlights Ocean Spray’s Recruiting Success with SonicRecruit

Emeryville, California (EastBayDaily) — Cytiva Software Inc. (CRX;TSX.V), a leading provider of on-demand recruiting software solutions, announced today the release of a new case study detailing the successful implementation of Cytiva’s SonicRecruit recruiting software at OCEAN SPRAY.

When North America’s leading producer of shelf-stable juice drinks could no longer work within the confines of their current ATS, they chose SonicRecruit to take their hiring efforts to a new level. The study covers the highly configured solutions the system provided Ocean Spray and highlights the company’s satisfaction with SonicRecruit.

Some of the highlights include:

· Improved candidate tracking · Cost savings as a result of job ad spending analysis · Increased manager satisfaction as a result of effective reporting features · Top notch customer service “The Ocean Spray case study certainly illustrates the two key objectives we keep at the forefront of our business each day – offering our clients top shelf customer service, and building an applicant tracking system custom-configured to virtually any need the client may have,” said Jason Moreau, CEO of Cytiva. “It’s no accident that Cytiva has collected so many positive customer case studies, including Ocean Spray.”

Ocean Spray chose SonicRecruit for its easy, user-friendly features, as well as its capability to configure literally any feature to meet the company’s recruiting and applicant tracking goals. Ocean Spray was particularly impressed with SonicRecruit’s ability to seamlessly integrate with the employment brand they convey on their career site.

Of all the benefits they experienced with SonicRecruit, Ocean Spray points to the reporting features. Martin Mitchell, Employment and Recruiting Manager for Ocean Spray said, “The reporting capabilities are fantastic. I can quickly look to see what’s going on in the big picture. We always know what’s working for us.”

The OCEAN SPRAY SonicRecruit case study can be downloaded free at

About OCEAN SPRAY Ocean Spray is an agricultural cooperative owned by more than 600 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray was formed over 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2007 earnings of roughly $1.7 billion. For more information visit

About CYTIVA SOFTWARE, INC. Cytiva Software Inc. (CRX:TSX.V) provides innovative on-demand talent management software and services to mid-sized and Fortune 500 companies. Its flagship recruiting software product, SonicRecruit, allows corporations to screen applicants, automate recruiting departments, customize corporate career sites and hire great people. This premier applicant tracking system improves recruiting effectiveness, speeding up the hiring process and reducing cost per hire. Cytiva’s SonicPerform employee performance management system automates employee evaluations, aligns employees around key goals and encourages year round feedback. For more information, visit

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


Ian Alexander
SonicRecruit (Cytiva)