New Lifestyle Brand Creates Shoppable Digital Magazine to Do Good

Oakland, California (EastBayDaily) — Launched January 2013 in the San Francisco Bay Area by social entrepreneur, Fay Johnson, socially motivated lifestyle brand deliberateLIFE seeks to make it easier to ‘live well and do good’ in the midst of a busy life. Providing vetted information to socially conscious citizens in 52 countries through a ‘shoppable’ digital publication by the same name, the company aims to drive both community engagements and ethical purchasing. Today, the company releases their fourth issue.

“Many people feel paralyzed when they look for opportunities to give back and engage in building a better tomorrow,” said founder and editor-in-chief, Fay Johnson. “We remove that barrier by vetting organizations, businesses, and products – allowing people to get to the point of action more quickly.”

Combining the values-based shopping experience of Whole Foods with the engaging visuals and storytelling of National Geographic, deliberateLIFE merges the appeal of a lifestyle publication with the practicality of an e-commerce platform. By allowing readers to make purchases by clicking on featured products, it removes a common frustration associated with traditional print media, and presents new opportunities to retailers.

Leveraging founder Fay Johnson’s background in human rights research and international development, deliberateLIFE seeks to be a trusted central resource for those looking to make thoughtful choices. “Starting from the premise that individual behavior matters,” explains Johnson, “we research specific lifestyle choices that individuals anywhere can implement in their own lives – from green energy to purchasing locally grown food.”

deliberateLIFE leads its community in making a difference, donating a percentage of each issue’s profits to organizations making a positive impact. The Back-to-School issue, released today, introduces an additional opportunity for readers to engage. Partnering with Change Heroes, an online engagement platform, deliberateLIFE prompts its community members through the magazine’s latest issue to donate $3.33 per day for three months to reach a collective goal of $10,000, enough to build a school in Kenya.

The deliberateLIFE app has been downloaded in 52 countries and currently has paying subscribers in 17 countries. The magazine is published six times a year.

deliberateLIFE is a US-based, socially-motivated lifestyle brand dedicated to making it easier to live well and do good. The company’s flagship product, deliberateLIFE Magazine, is available online and through the Apple iTunes Newsstand. The 50+ page digital publication explores the areas where individuals are presented choices–from products to community engagement and professional responsibilities–and provides information and options to readers. Researching and vetting both the products and organizations highlighted, deliberateLIFE seeks to be a trusted source for today's globally conscious citizen.

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Fay M. Johnson

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