New Web Community for Swimmers

Livermore, California (EastBayDaily) — Today FINIS Incorporated, The Worldwide Leader in Technical Swimming Development, officially announced the launch of their new website, Packed with training tips, podcasts, videos, drills, workouts, and forums, the new website contains a heap of information to connect and educate athletes, coaches, and fitness enthusiasts alike. Providing free membership benefits and web exclusives daily, serves as a valuable new resource for anyone who likes to swim.

FINIS looks to drive interest in the sport by appealing to the mass audience of fitness enthusiasts through written and video components highlighting the latest swim training technology. Through the incorporation of viral videos, as well as extensive discussion on traditional, current, and up-in-coming swimming trends, FINIS looks to boost swimming participation and involvement 5 fold within their next 15 years in the business.

Since the Beijing Olympics, the controversy of expensive championship swimwear has continued to circulate the headlines, while technique and daily workout performance have been largely overlooked. Despite the hype, FINIS’ goals for London 2012 remain to focus on the growth of swimming through training innovations. Like their extensive line of technical products, the concept for FINIS’ new cyber home is simple: Convey the company’s imaginative and cutting-edge nature.

With products on the market such as the Bone Conduction SwiMP3 and the Underwater Pace Clock, and a number of revolutionary products on the immediate horizon, the young company continues to set the standard for swim technology. This latest innovation from FINIS,, represents another “stroke” in the company’s pursuit to advance the sport of swimming.

About FINIS: Founded in 1993 by John Mix and Olympic Gold Medalist, Pablo Morales, FINIS Inc. develops the most technologically advanced training equipment for the swimming community. Brands owned and operated by FINIS, Inc. include: FINIS, SwiMP3, ZOOMERS.

Contact: Katie Moeckel kmoeckel (at) finisinc (dot) com


Katie Moeckel
FINIS Incorporated