Oakland, California (EastBayDaily) — The Oakland Raiders today announced Zazzle as the Official Customized Promotional Product Supplier of the Oakland Raiders. The sponsorship will add an entirely new layer of fan engagement through interactive customization programs throughout the Bay Area and online.
The Zazzle and the Raiders’ union will tap into Zazzle’s customization platform, allowing fans to personalize and interact with the Raiders’ brand like never before. In the coming weeks, the Raiders and Zazzle will announce additional fan opportunities through a fan interaction customization tool, contests and other promotions.
“We are delighted to announce our new relationship with Zazzle,” said Raiders Chief Executive Amy Trask. “This new relationship is another terrific example of the creative manner in which we work with businesses to maximize value for them while developing new opportunities for the Raider Nation – we couldn’t be more excited about working with Zazzle.”
“The Raiders’ organization is one of the most fan-centric and creative in the NFL, and we are proud to co-develop engaging online experiences and community initiatives in the NFL with them,” said Jeff Beaver, Zazzle CPO. “The partnership and numerous other joint initiatives for the 2011 season are just the beginning to Zazzle’s commitment to develop new opportunities for fans to connect and engage with one of the greatest franchises in the country.”
The Raiders have also officially renamed the O.co Coliseum’s press box as the Zazzle Press Box for football events. The Bay Area community and Raiders’ fan base can expect the announcement of numerous new fan engagement initiatives throughout the 2011 NFL season.
About Zazzle Zazzle is the world’s leading platform for quality custom products. Zazzle’s proprietary technology enables individuals, professional artists and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle’s rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards and invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle’s vision is to redefine commerce, powered by the world’s imagination.