Ochsner Health System Partners With Diablo Custom Publishing to Create Ochsner Magazine

Walnut Creek, California (EastBayDaily) — Ochsner Health System has partnered with Diablo Custom Publishing (DCP) to produce a new health magazine. The magazine will be published twice a year and will be distributed in the public waiting areas of Ochsner’s 10 hospitals and more than 40 health centers. A second version of the magazine will be distributed via direct mail to a database of contacts provided by Ochsner’s Philanthropy department three additional times per year. DCP will be responsible for graphic design, editorial development, and production services including original content, layout, project management and printing of the magazines.

The magazine will strive to inform, engage and nurture relationships with patients, donors and influencers of Ochsner. Reinforcing the system’s brand and informing patients and the public about Ochsner’s medical advances and accessible delivery system are essential goals of the publication. The publication’s content is intended to be locally relevant and will be presented in a consumer magazine style that is easily engaged by readers, captures attention and reader interest, reinforces the Ochsner brand, and invites readers to take progressive actions.

Ochsner selected DCP because of its unique depth of expertise in producing lifestyle and healthcare publications and its breadth of core competencies in editing, design, project management and various forms of content delivery.

ABOUT DIABLO CUSTOM PUBLISHING Diablo Custom Publishing (DCP), a leading custom publisher based in the San Francisco area, provides complete print, online and mobile custom publishing services to a diverse group of clients, including top-level organizations in the healthcare and higher education industries, as well as in arts and entertainment, sports, and technology. With over 30 years of experience and an award-winning creative team, DCP develops integrated marketing solutions that help companies communicate brand value, deepen customer loyalty and increase revenue.

ABOUT OCHSNER HEALTH SYSTEM Ochsner Health System is southeast Louisiana’s largest nonprofit, academic, multi-specialty healthcare delivery system. Driven by a mission to Serve, Heal, Lead, Educate and Innovate, coordinated clinical and hospital patient care is provided across the region by 10 hospitals, both owned and managed, and more than 40 health centers in Louisiana. Ochsner is the only Louisiana hospital recognized by U.S. News & World Report as a “Best Hospital” across eight specialty categories. Ochsner employs more than 14,000 employees, over 900 physicians in over 90 medical specialties and subspecialties, and conducts over 300 clinical research trials annually. Ochsner Health System is proud to be a tobacco-free environment. For more information, please visit ochsner.org and follow us on Twitter and Facebook.


Dave Reik