Ooyala Launches Innovative Video Advertising Feature Set : New Capability of Company’s Ground-breaking Ooyala Backlot Video Content Management System Helps Video Owners Improve Return on Investment (ROI)

Mountain View, California (EastBayDaily) — “Online video is moving out of the laboratory and into mainstream use,” stated Bismarck Lepe, CEO of Ooyala. “This is forcing companies to generate revenue from their content and build real businesses. By simplifying third-party ad server and network integration, we’re giving publishers access to millions of ads and increasing the rate at which they can turn viewership and unique users into revenue,” Lepe added.

Fueled by the growth in broadband penetration, the total number of Internet users and overall time spent online has increased significantly. This trend has resulted in more online video sites and available monetizable inventory. According to Forrester’s report ‘What It Really Means To Watch TV Online’ written by VP Principal Analyst James McQuivey, Ph.D., in-stream online video advertising is the fastest-growing category of interactive marketing – rising from $471 million last year to nearly $7.2 billion in 2012, or 12% of total interactive marketing spend. Ooyala developed Backlot Ads to enable partners to capitalize on this opportunity, further strengthening its commitment to help businesses of all sizes generate revenue from their online videos.

Other key modules in Backlot include Content Management, Analytics, Syndication, and Player Customization. Last month, Ooyala announced the launch of new hyper-syndication controls, which enable content to be syndicated to YouTube and other distribution sites.

About Ooyala

Ooyala is a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content. Committed to providing the most accessible and comprehensive video solutions to companies worldwide, Ooyala’s services are easy to use, quick to deploy, and customizable. Its modular and distributed framework allows Ooyala to integrate seamlessly with existing systems and scale to millions of concurrent users. Ooyala’s partner portfolio includes 1000s of media companies including Bebo, TV Guide, Glam, and Electronic Arts. Free trial Backlot accounts can be created by clicking here: http://www.ooyala.com/products/install. For more information please visit http://www.ooyala.com.

Ooyala is headquartered in Mountain View, California, with sales offices in New York and London.

©Ooyala 2008. Ooyala and Backlot are registered trademarks of Ooyala Inc. All other brands and product names and trademarks are the registered property of their respective companies.


Shalini Gupta