Oakland, California (EastBayDaily) — “More and more advertisers are learning that their content can be consumed in a distribution fashion throughout the ecosystem of the web. Tom and Vivian’s understanding of this new reality, deep experience with advertisers and local roots will strengthen Pheedo’s relationships in this region,” said Bill Flitter, CEO of Pheedo.
Thomas Kavooras was most recently a Principal, Relationship Development at Integro, and prior to that was a partner and Advertising Director at Commerical Building Products magazine. During his 30-year career in sales and marketing, with 19 years in Chicago, he has worked for startups and established firms such as AOL, McGraw-Hill Publishing, Chilton Publishing, and Mercer Management Consulting, specializing in sales management, large complex account management and relationship development.
“Pheedo offers content providers a unique opportunity to reach a 100-percent opt-in audience,” said Kavooras. “I’m looking forward to helping Pheedo build on its lead.”
Vivian Busch has been in sales and marketing for 25 years in the Chicago area, specializing in broadcast buying, media planning, media management and cross platform advertising solutions. She joins Pheedo from the MWEB Digital Network, where she was a Senior Account Executive. Prior to that she was a Regional Account Executive at Wowio.com, and Vice President, Associate Media Director at Kelly, Scott and Madison, Inc. She also has worked with Rhea and Kaiser Marketing and J.Walter Thompson.
“I’m excited by the opportunity to work with an innovative company with a leadership position in a fast growing segment,” said Busch. “Individual portals and syndicated content are the future.”
The growth in RSS use has been rapid. According to a recent study from Universal McCann, RSS use is exploding, growing faster than all other key social media platforms, including social networking and video sharing. According to the study, the number of RSS users jumped 153% between June 2007 and March 2008.
Pheedo is an RSS advertising and news feed solutions provider delivering active readers and revenue to publishers and advertisers. The Company’s pioneering efforts have resulted in triple-digit revenue growth for many premium publishers and have connected millions of content hungry readers to top tier advertisers. Publishers and advertisers benefiting from Pheedo’s new kind of profit driven advertising services include New York Times, Wired, Gawker Media, Ford, Avenue A, ESPN, Dell, Microsoft and Cisco. To learn more about Pheedo, please visit http://www.pheedo.com.