Pipe Burst Equipment Manufacturer, TRIC, Attends San Francisco Google Conference

Alameda, California (EastBayDaily) — TRIC Tools' Director of Operations, Michael Lien, participated in the PR News' "Google Conference" at the Grand Hyatt in San Francisco on February 11th. TRIC is a leader in lateral pipe bursting technology for the installation of polyethylene pipes and PVC pipes. The need for TRIC's technology was highlighted in a video produced by Cisco at the PR News Event. In the video, San Carlos, California's Public Works Director highlighted the need for detecting and repairing underground water and sewer pipelines.

Conference attendees learned internet marketing best practices and how to use social media tools. While there, guests were treated to the Valentine tip of the day by Google's Adam Singer. He explained how to more accurately shoot 'Our Cupid Arrows' for success. Sean Gardner, the author of "The Road to Social Media Success," was the luncheon keynote speaker who highlighted Four Key points: "First, start with gratitude to forge deeper connections; second, change your thinking from I to we, me to us and mine to our by sharing ideas and power; third, create your own Social Media Best Practices and finally, think differently to be original." Michael Lien said: "The event was a 'must attend' event for those who wish to understand the changing rules of organic search at Google as well as what are the key steps for building a stronger brand online.".

"Participation and interest in this event has grown since last year, and the sessions seemed to create more impact," remarked Lien. The sessions included: "Creating Content that Shines on Google" with Sally Falkow of Meritus Media and Allan Gungormez of Transamerica; "How to Use SEO to Improve Google Search Ranking" with Dave Lloyd of Adobe, and Evan Prokop of TopRank Online Marketing; "Adwords: Making Advertising on Google Work for your Brand", with Christopher Penn of SHIFT Communications and Julia Hamilton Trost, of Google; "How to Make Google Analytics Work for Your Brand" with Kevin Dando of PBS and Adam Singer of Google; "Harnessing the Power of Visual Storytelling on YouTube" with Joie Healy of Cisco and Anastasia Khoo of Human Rights Campaign; "Trends, Webmaster Tools, Google+, Hangouts and Hidden Gems: Additional Google Tools to Share Your Message and Strengthen your Brand" with Serena Ehrlich of Business Wire, Christopher Penn of SHIFT Communications, and Barry Reicherter, of Finn Partners.

In addition to the sessions, Mr. Lien said: "I really enjoyed the networking opportunities at the event ." He continued, "This event was a great event for meeting marketing professionals with concrete ideas for building your brand and growing loyalty to your business."

TRIC Tools invented and patented the first lateral pipe bursting equipment system while simultaneously gaining national approval of the HDPE pipe for its use, thus opening the market for trenchless home sewer replacement in America.

For more information about Trenchless Pipe Bursting equipment or the Trenchless Industry in general, please call 888-883-8742 or visit TRIC's website at http://www.trictrenchless.com to see how they can answer any of these questions for you. Get your Trenchless Sewer and Water Replacement service off on the right foot, one lateral at a time.


Michael Lien


Michael Lien