Pixazza Expands “Product in the Picture” Service To Create Branded, Hosted Storefronts on Publisher Websites

Mountain View, California (EastBayDaily) — Pixazza, Inc., an Internet service that turns static images into engaging content, today announced a new e-commerce offering that turns any publisher’s website into a shopping destination. Pixazza’s existing ‘product in a picture’ service already enables publishers to offer engaging content, commerce and interactive advertising through the images featured on their website. Pixazza’s new Shopdot program (shop.pixazza.com) extends a consumer’s shopping experience by providing publishers with a hosted, branded storefront to showcase the unique fashions, looks, and styles most popular with its readers.

For its first Shopdot storefront, Pixazza has collaborated with BUZZMEDIA to create BuzzStyle which launches online today on Celebuzz.com (buzzstyle.celebuzz.com), and is expected to go live on OK! Magazine’s website (okmagazine.com) before the end of the year.

“Pixazza’s new Shopdot storefronts bring celebrity fashion photos together with trendy new products, creating a unique shopping experience that will have consumers dressing like stars in no time,” said Bob Lisbonne, chief executive officer of Pixazza. “Until now, the engineering required to launch an ecommerce storefront has been too complex and costly for most publishers to consider. Partnering with Pixazza allows publishers to increase page views, add ecommerce revenues, and create sponsorship opportunities as readers return time and again to explore these custom storefronts.”

With its Shopdot program, Pixazza brings together the images that the publisher already has with “products in the picture” that Pixazza’s experts have already selected to offer a unique and exciting shopping experience for the consumer. A permanent storefront location makes it easy for consumers to get their fashion fix fast, shopping the latest looks of their favorite stars, without having to search around the site or try to remember where and when they saw that great purse, perfect pair of sunglasses or must-have black boots.

Several other fashion and celebrity websites are scheduled to open soon. Each publisher’s branded shopping location will feature a unique selection of merchandise, which is determined by the browsing and purchase history of its readership. Future shopping destinations will feature home design and home furnishings, travel, electronics and sports websites.

“Fashion has always been critical to the celebrity experience and Celebuzz is constantly looking for ways to further engage our users with the most dynamic, timely and relevant content,” said Karina Kogan, Chief Marketing Officer, BUZZMEDIA. “The addition of BuzzStyle, which allows readers to easily browse and shop for looks seen on stylish stars, adds another layer to our content experience which we know our users will really enjoy.”

Pixazza’s technology platform currently aggregates more than two million products from popular merchants. Through a process known as crowdsourcing, Pixazza product experts nationwide are enlisted to identify, tag and match publishers’ images with merchants’ products. One click on any item brings a user directly to the product page of an associated merchant to learn more or to make a purchase.

To activate Pixazza, web publishers simply add a line of javascript to their pages. For publishers interested in hosting a storefront through Pixazza’s shopdot program, they just add a new page to the website, while Pixazza manages the integration, content and hosting free of charge. Web publishers, merchants and advertisers can find more information at http://www.pixazza.com.

About Pixazza Founded in 2008, Pixazza, Inc. provides an Internet service that turns static images into engaging content, while generating incremental income for web publishers. Pixazza enables consumers to simply mouse over images on their favorite web sites to learn more and see related products. Pixazza is a private company funded by August Capital, CMEA Capital, and Google Ventures, with offices in Mountain View, CA. For more information, visit http://www.pixazza.com.


Jody Kramer