Alameda, California (EastBayDaily) — Plain-English Media announces the acquisition of Strategic Health Care Marketing and eHealthcare Strategies & Trends from Health Care Communications of Rye, NY. Plain-English Media is a privately held niche publisher based in Alameda, CA. The two newsletter titles form the core of a new division, Plain-English Health Care.
Strategic Health Care Marketing and eHealthcare Strategies & Trends have served health care marketers and digital strategists for more than 30 years under the expert direction of founder Michele von Dambrowski and her partner Mark Gothberg at Health Care Communications. Through in-depth case studies and analysis of cutting edge marketing and ehealth initiatives, the publications deliver practical insights on what health care organizations can do to increase customer satisfaction, improve patient care, boost service revenues, strengthen their brands, and lower costs.
“I extend to Mark and Michele my congratulations on the legacy they have built: publications that advance the marketing, communications, and business development initiatives critical to health care organizations’ success. I am both humbled and energized to take stewardship of publications with such strong content, expert industry contributors, and knowledgeable, loyal readership,” said President of Plain-English Media, Matt Humphrey. “Look for some new initiatives from us in the coming months as we build on this strong foundation.”
“Exciting times are ahead for everyone who believes in high quality health care services and believes marketing can make a difference. I’m so happy to be able to turn over my ‘children’ to someone who brings such enthusiasm to the worlds of marketing and journalism,” said Michele von Dambrowski, CEO of Health Care Communcations.
Health Care Communications will continue with various initiatives outside of publishing – most notably, the eHealthcare Leadership Awards under the direction of Mark Gothberg. The largest competition of its kind, the awards program is now in its 15th year.
Terms of the deal were not disclosed.
About Plain-English Media
Plain-English Media adds the new health care division to the company’s established position in the Real Estate market. Plain-English Real Estate publishes HOAleader.com, the Practical Guide to Homeowner Association Management. HOAleader.com provides practical advice on homeowner association and condominium association governance and management to thousands of HOA board members, vendors, managers and homeowners across the country. Plain-English Real Estate also produces events and provides lead generation and advertising opportunities to select vendors to the community association market.