Project6 Design Launches Case Study on Award-winning Responsive Website Design for San Francisco Bay Area Nonprofit

Berkeley, California (EastBayDaily) — Project6 Design, a San Francisco Bay Area web design firm, is proud to announce the launch of a nonprofit responsive website design case study for the Gordon and Betty Moore Foundation. One of the largest foundations in the U.S., the Moore Foundation tackles some of the world’s biggest challenges in environmental conservation, patient care and science around the world and at home in the San Francisco Bay Area. Project6 Design conducted discovery sessions with key stakeholders to understand in detail the foundation’s work and target audiences, and then designed and developed a bold, fresh experience for the site that expressed the true personality of the Moore Foundation brand. The website was built on the Sitefinity content management system, allowing the Moore Foundation to have full control over the content and enabling them to link to their internal grants database. The development also utilizes the most up-to-date coding methods including HTML5 and CSS3.

Established by Intel founder Gordon Moore and his wife Betty, the Moore Foundation is committed to collaborating with its partners to apply the bold thinking that can create an enduring impact in the areas of science, environmental conservation and patient care. But its the foundation’s website had not grown with the times—literally or figuratively. Built to be only 800 pixels wide, it failed to generate excitement, lacked a vibrant personality and offered little incentive to learn more about the work of its grantees. Their online presence simply didn't reflect the Moore Foundation’s passion or vision for change.

Project6 sought to engage site visitors—including partners, job seekers and board members—with Moore Foundation’s core programs and initiatives and the people who are making them happen. Rich images and insightful program statements rivet visitors’ attention on the main page. The navigation’s easy-to-use menu allows readers to quickly drill down into topics of interest or discover details on more than 1,500 grants. The bold, spacious, image-filled design translates seamlessly to all size mobile devices.

The resulting website illuminates the passion of the Moore Foundation’s most important asset: its people and partners. Through clear, inspirational storytelling, visitors are emotionally and intellectually drawn to the causes that Moore Foundation supports. And easy-to-find information makes it possible for visitors to identify ways to collaborate on this work and connect with Moore Foundation staff.

“Early responses to the new site have been fantastic,” Moore Foundation Communications Director Erin Hart said. “Our partners have approached me to enthusiastically share their experience on the foundation’s website, and they describe it as ‘stunning’ and ‘engaging.’ Some grantees have told me that they want time to lose themselves in all of the content, since it's served up in such a compelling way.”

“Working with the Gordon and Betty Moore Foundation has been a great collaboration. This team effort has produced a cutting-edge, modern website that brings their brand and all the important work they do into a new light,” said Esten Sesto, President of Project6 Design. “We’re especially proud that site visitors love the content narrative and user experience. It was a driving measure of success for the entire project, so we are pleased to receive this feedback from both Moore Foundation staff and the site audience. Having the website recognized immediately as a Sitefinity Top 5 Site of the Month was also really positive and exciting.”

“Website of the Month honors the best Telerik Sitefinity websites, based on creativity and user experience. Congratulations to Project6 Design for successfully leveraging the Sitefinity platform for the Gordon and Betty Moore Foundation’s website and effectively engaging with its audience.” — Oggy Shopov, Sitefinity Partner Program Director

About the Gordon & Betty Moore Foundation The Gordon and Betty Moore Foundation believes in bold ideas that create enduring impact in the areas of science, environmental conservation and patient care. Intel co-founder Gordon and his wife Betty established the foundation to create positive change around the world and at home in the San Francisco Bay Area. Visit us or follow @MooreFound.

About Project6 Design Project6 Design is an award-winning web design firm working with university, foundation, high-tech, and retail clients. Known as one of the best web design firms in the San Francisco Bay Area, their unique design and development process engages visitors and drives business results. Services include branding, marketing collateral design, web design, and custom development. Clients include eBay, Gap, Stanford, CA Technologies, Old Navy, The Siebel Foundation, UCSF, and many others. For more information: (510) 540-8005, email info(at)project6(dot)com,, or follow @P6Design.

Contact: Project6 Design Esten Sesto President esten(at)project6(dot)com 510-540-8005


Esten Sesto